- Leading Middle Eastern Sports Retailer, Sun & Sand Sports (SSS), Brings Excitement and Joy to Fitness Enthusiasts
Kuala Lumpur, Malaysia – January 4, 2024 – GMG, a prominent family-owned conglomerate from the Middle East, marks a significant milestone in its Southeast Asian expansion with the grand opening of Sun & Sand Sports (SSS) in Malaysia. The highly anticipated launch, aptly themed “SSS Active Arcade,” took place at Centre Court, Mid Valley Megamall, and offered an extraordinary experience for fitness enthusiasts and lifestyle seekers alike.
Expanding the Sporting Landscape in Southeast Asia
With stores now open at Mid Valley Megamall, Pavilion Bukit Jalil, and soon-to-open at TRX, SSS is making a strategic leap towards its vision of establishing 11 stores across Southeast Asia within the next 3 years. This expansion brings a world of fitness and lifestyle products featuring over 21 global brands across various sports and intensity levels to Malaysians.
More Than Just Products: An Immersive Retail Experience
The new SSS stores are designed with experiential zones and educational spaces, creating an immersive retail experience that goes beyond just selling products. Jaclyn Tan Shu Ping, Vice President of Marketing & Brand for GMG Asia, emphasizes, “We are thrilled to bring Sun & Sand Sports to Malaysia, enriching the nation’s sporting landscape. Our entry is driven by a commitment to impart not just products but experiences that resonate with the ethos of a sporting community.”
A Legacy of Sports Excellence
Since its inception in 1979 in Dubai, UAE, SSS has been a leader in promoting an energetic and vibrant lifestyle, synonymous with a commitment to sports excellence. With a robust portfolio of renowned brands, SSS has become a sporting haven, particularly for its dedicated Middle Eastern clientele.
Redefining Your Sport with Joy
SSS goes beyond the conventional, inviting Malaysians to redefine their sport with joy, fun, and unique expression. Their debut in Malaysia celebrates the spirit of sports, empowering individuals to reshape their athletic narrative uniquely with the call to “redefine your sport with SSS.”
Everyone’s a Winner with SSS
SSS kicked off its Malaysian journey with Opening Weekend Specials offering RM50 vouchers for each store. Be sure to catch the upcoming opening of SSS TRX for your chance to win! The brand also launched “SSS Active Arcade” online, a vibrant microsite featuring interactive minigames and sure-win vouchers for everyone.
SSS Grand Launch Brings Active Arcade to Life
From January 4th to 7th, 2024, Centre Court Mid Valley Megamall transforms into a vibrant hub of gamified fitness activities called “SSS Active Arcade,” offering a generous prize pool of RM50,000 and exclusive merch. Visitors can immerse themselves in experiential zones, including custom-designed locker displays and a public Sports Poll.
It is Easier Than Ever for Malaysians to Find, Book, And Enjoy Sports Facilities Now!
A One-Stop Destination for Sports Enthusiasts
The SSS stores in Malaysia provide access to quality sporting and lifestyle goods from renowned brands like Nike, Adidas, New Balance, Puma, ASICS, Under Armour, and more. Beyond sportswear, they offer athletic equipment catering to diverse needs, from seasoned athletes to fitness beginners.
Official Sports Partner for The Music Run In an exciting development, SSS is the Official Sports Partner for the highly anticipated The Music Run. This collaboration aims to inspire the younger generation to embrace an active and vibrant lifestyle by blending sports and music, challenging conventional notions and opening new avenues for physical activity.
