Taipei, Taiwan – March 6, 2024 – TAIPEI CYCLE 2024, organized by the Taiwan External Trade Development Council (TAITRA), kicked off today, solidifying its position as Asia’s leading bicycle industry exhibition.
This year’s event boasts record-breaking participation with 950 companies showcasing their products across 3,500 booths. The exhibition serves as a prime business hub for the global high-end bicycle industry supply chain, attracting nearly 4,000 international buyers pre-registered from 90 countries. This signifies promising business prospects for the year ahead.
Innovation and Sustainability Take Center Stage
TAIPEI CYCLE 2024 goes beyond established industry giants. While leading brands like Merida, Giant, KMC, SRAM, and SHIMANO remain prominent fixtures, the event welcomes a surge of diverse new exhibitors. These include:
- Rohloff (Germany): Gearbox manufacturer
- LUMISCAPHE (France): 3D customization modeling tool provider
- Viridus (Denmark): Sustainable battery manufacturer
- reTyre (Norway): Environmentally friendly hollow tire manufacturer
- Via Veneto (Italy): Retro bicycle manufacturer
These new additions, representing 8% of total participants, reflect the industry’s evolving landscape and growing focus on innovation and sustainability.
Charting the Course for a Digital Future
TAIPEI CYCLE 2024 embraces the industry’s digital transformation with dedicated innovation and startup zones. The Bike Venture Startup Zone showcases products and services from 10 startups across 8 countries, focusing on electrification, supply chain digitalization, green solutions, and novel business models.
Furthermore, the inaugural E-Cycling Pavilion offers a glimpse into the future of cycling. Visitors can experience 3D virtual riding software, smart training platforms, and hill climbing simulators, showcasing how online and offline cycling can seamlessly blend for post-pandemic training, sports, and social interaction.
Sustainability at the Core
Sustainability remains a key theme at TAIPEI CYCLE. The Riding Towards Sustainability Forum brings together industry experts like Kevin Mayne, CEO of Cycling Industries Europe, and Adam Gardiner, Sustainability Manager at Rapha, to discuss how sustainability drives innovation and industry transformation. Additionally, the World Bicycle Industry Association (WBIA) utilizes the platform to share best practices and sustainable supply chain guidelines.
Experiences Abound for Visitors
Beyond business opportunities, TAIPEI CYCLE offers a range of engaging activities. Visitors can witness the assembly of E-Bikes firsthand in a dedicated zone featuring E-Bike and electronic component suppliers. An E-Bike Demo test ride area with a diverse track allows visitors to experience the latest E-Bike technology.
The Largest Bicycle and Sports Fitness Industry Exhibition in Asia
Open Your Doors to the Future of Cycling
TAIPEI CYCLE 2024 runs from March 6-9. Industry professionals can access the event with business cards, while tickets will be available for the general public on the third and fourth days.
For more show information, visit: https://www.taipeicycle.com.tw/en/index.html.
