Kuala Lumpur, 17 July 2023 – The picturesque Desaru Coast in Johor witnessed a magnificent display of sportsmanship and camaraderie as 3,600 cyclists from 47 countries came together to participate in L’Étape Malaysia by Tour de France. This prestigious event, held from 8th to 9th July 2023, was made possible through the collaborative efforts of Ajinomoto (M) Berhad (AMB), who proudly served as the Co-sponsor.
For the second consecutive year, AMB demonstrated its unwavering commitment to supporting the health and well-being of active individuals by partnering with L’Étape Malaysia. This collaboration also marked the first time that seven AMB employees participated as aminoVITAL® ambassadors, exemplifying the brand’s dedication to promoting an active and healthy lifestyle.
At the heart of this strategic sponsorship lies AMB’s devotion to The Ajinomoto Group Creating Shared Value (ASV) initiative. Through ASV, AMB aims to make a positive impact on the well-being of individuals engaged in active pursuits, aligning seamlessly with the mission of L’Étape by Tour de France.
A standout feature of the event was the prominent presence of aminoVITAL®, an apple-flavoured jelly drink specially formulated with a potent 3000mg of essential amino acids, primarily consisting of Branched Chain Amino Acids (BCAA). Known for their numerous benefits, BCAAs play a crucial role in supporting sports endurance, exercise performance, muscle endurance, muscle recovery, and reduced muscle fatigue. The inclusion of aminoVITAL® offered cyclists the opportunity to optimize their performance during the event, empowering them to reach new heights in their athletic endeavors.
Throughout the event, aminoVITAL® was thoughtfully provided to cyclists at strategically placed water stations, serving as a refreshing and nourishing boost to experience the potential benefits of BCAAs during their rides. Additionally, the brand set up an engaging booth, offering interactive activities that enhanced participants’ understanding of sports nutrition, further contributing to their overall well-being.
As part of the ASV initiative, aminoVITAL® introduced an exclusive promotion during the event, providing cyclists with the chance to acquire the product at a special price, along with some complementary items. This gesture aimed to foster meaningful connections with the cycling community and encourage the adoption of healthier practices for better recovery and performance.
Ajinomoto (M) Berhad Congratulates Medalists of 32nd SEA Games 2023 under ASEAN Victory Project®
By elevating the performance of cyclists with aminoVITAL® and offering valuable educational opportunities on sports nutrition, AMB’s ASV initiative seeks to empower active individuals in their journey towards a healthier and more fulfilling life through the principles of “Healthy Eating, Active Living.”
For more information on aminoVITAL® and AMB’s commitment to promoting a healthy lifestyle, visit the official Facebook page @amino VITAL Malaysia or explore their website at www.ajinomoto.com.my.
