ASICS, the renowned sportswear brand, is introducing its latest innovation in running footwear with the launch of the GEL-KAYANO™ 30. This milestone 30th edition of the iconic GEL-KAYANO™ series showcases ASICS’ commitment to cutting-edge technology, user-centric design, and sustainability, resulting in a shoe that offers exceptional stability and unparalleled comfort from start to finish.
ASICS’ design philosophy, rooted in exhaustive user testing, biomechanical science, sustainability, and decades of innovation, serves as the driving force behind the creation of the GEL-KAYANO™ 30. This remarkable approach has paved the way for reimagining the levels of comfort achievable in a stability shoe. The shoe incorporates the ground-breaking 4D GUIDANCE SYSTEM™ technology, which adapts to pronation changes caused by fatigue throughout a run, providing runners with optimum stability and enhanced comfort.
Unlike traditional approaches that restrict foot movement, the 4D GUIDANCE SYSTEM™ features an integrated design that works in harmony with the body’s natural motion, ensuring continuous stability and supreme comfort precisely when runners need it most.
In addition to its innovative guidance technology, the GEL-KAYANO™ 30 incorporates PureGEL™ technology to deliver softer landings. This cutting-edge feature enhances shock absorption and enables smoother transitions for runners. Moreover, the shoe boasts improved comfort and speed through a combination of lightweight FF BLAST™ PLUS ECO cushioning and an increased 4mm stack height.
The culmination of these advancements is a running shoe that defies expectations. Test results from the ASICS Institute of Sport Science in Kobe demonstrate that the GEL-KAYANO™ 30 significantly outperforms its predecessor in terms of comfort. Testers reported that the shoe remained exceedingly comfortable even after long runs, surpassing their initial expectations.
Chad Mullavey, Global Product Line Manager for stability products at ASICS, expressed his satisfaction with the GEL-KAYANO™ 30: ” Powered by our unrelenting belief and commitment to ASICS’ unique Design Philosophy, we have been working for years to find a way to create a shoe that delivers the reliable stability that runners have come to expect from the GEL-KAYANO™ series, while reaching new levels of comfort. We are delighted in what we have achieved with GEL-KAYANO™ 30, and are excited to see the impact it can have for runners in delivering enhanced stability and comfort for the full duration of a run.”
Alexander (AJ) Andrassy, Global Director of Performance Running Footwear, shared his excitement about the shoe’s milestone development: ” There’s a reason why the GEL-KAYANO™ shoe is an ASICS legend. For years it has been a fan favorite for runners looking to take on everything from 5km races to full marathons. That’s why we are so excited to make such a landmark development for GEL-KAYANO™ 30. The new shoe offers advanced stability, comfort and cushioning – all while weighing less – to deliver a fit and ride that’s better than ever. We can’t wait to see the impact it will have for runners everywhere.”
The GEL-KAYANO™ 30 will be available in Malaysia both in stores and online at asics.com starting from July 1st, 2023, with a suggested retail price of RM 699. For the first time, ASICS will label the shoe with its total amount of CO2e emissions across its lifecycle, empowering consumers to make informed purchase decisions regarding the shoe’s environmental impact.
