Kuala Lumpur – ASICS Malaysia has announced the appointment of Allison Yee, a celebrated Malaysian endurance athlete and influencer, as its newest Female Brand Ambassador for 2025. This partnership underscores ASICS’ commitment to fostering a healthier and more active lifestyle among women in Malaysia.
A Journey of Passion and Perseverance
Allison Yee, a graduate in Food Science and Technology from Universiti Putra Malaysia, began her athletic journey with casual running in 2014. Over the years, she has evolved into a competitive endurance athlete, making her mark in prestigious events such as the 2019 SEA Games Duathlon, 2018 IRONMAN Triathlon, and the 2024 Tokyo Marathon.
Beyond her athletic achievements, Allison has built a strong presence as a content creator, sharing her passion for running and wellness with a growing fanbase. Her engaging content, which documents her training and races, has inspired countless Malaysians to embrace an active lifestyle.
A Shared Vision for Wellness
Allison expressed her excitement about joining the ASICS family, stating, “I’m proud to be part of the ASICS family—a brand that’s been with me since I laced up my first pair of GEL-KAYANO. My passion for running has only grown stronger over the years, and I love sharing that journey with my peers—whether it’s through training tips or just motivating them to keep striving. With ASICS by my side, I hope to inspire more people to embrace an active lifestyle and discover the essence of sports.”
Boon Tib Soom Nik, Country Manager of ASICS Malaysia, highlighted Allison’s alignment with the brand’s values: “We are delighted and honored to welcome Allison Yee into the ASICS family. Her passion, perseverance, and commitment to pursuing her dreams, as well as leading a healthy lifestyle, are a great representation of the brand’s essence. We are confident that Allison will inspire more Malaysians, especially women, to embrace an active lifestyle, embodying the ‘Sound Mind, Sound Body’ philosophy.”
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MoveHER: Celebrating Women in Sports
In celebration of International Women’s Day, ASICS Malaysia hosted the MoveHER event, dedicated to empowering women through fitness, wellness, and community. The event featured a Women in Sports sharing session and a strength training workshop for running, led by Ili Kamal and Allison Yee.
Attendees also enjoyed an exclusive preview of the latest ASICS Nagino™ collection, which will be available on asics.com and all ASICS stores starting 20 March 2025. The collection combines style and performance, offering women versatile options for both athletic and casual wear.
Join the OneASICS Membership Program
To further support individuals on their fitness journeys, ASICS Malaysia encourages joining the OneASICS membership program. Members gain access to exclusive benefits, including personalized training insights, special discounts, and early access to new products. For more information, visit https://www.asics.com/my/en-my/mk/oneasicsmy.
