Putrajaya, 16 June 2023 – TotalEnergies in Malaysia and Li-Ning Malaysia announced the inaugural 3V3 TotalEnergies x Li-Ning Cup, a groundbreaking badminton tournament for non-professionals in Malaysia. This event marks the first-ever 3V3 badminton tournament co-organized by both companies in Southeast Asia.
The launch ceremony, held in Putrajaya, was graced by personalities including Dato Sri Sam Soh, Director of Sunlight Sports Sdn Bhd; Jennifer Li, Managing Director of TotalEnergies Marketing Malaysia; Simon Soh, Business Development Head of Li-Ning Malaysia; Wilfred Wong, Assistant General Manager of IOI City Mall; and former badminton legend Tan Boon Heong. Prominent badminton athletes Goh Liu Ying and Janice Woon were also present, lending their support to the 3V3 TotalEnergies x Li-Ning Cup.
Jennifer Li, Managing Director of TotalEnergies Marketing Malaysia, expressed her enthusiasm, stating, “As a trusted brand in lubricants and mobility solutions, we are committed to driving excellence in performance, precision and endurance. Badminton shares these same attributes, and we look forward to fostering these admirable traits together.”
Teah Yann Ling, Creative Group and Retail Head of Li-Ning Malaysia, added, “3V3 badminton may be relatively new in Malaysia, but it’s already a massive hit in China. This fast-paced and thrilling game offers an incredible opportunity for players of any skill level or gender to participate. We are excited to join forces with TotalEnergies to bring people from all walks of life to enjoy the game and connect in a meaningful way.”
The 3V3 TotalEnergies x Li-Ning Cup 2023 will commence its first match in Kuala Lumpur on 15 September 2023, followed by tournaments in Johor, Penang, and Kuching, Sarawak. Winners from each state will then compete in a grand finale on 18-19 November 2023 in Kuala Lumpur.
The 3V3 badminton tournament will feature four categories:
Men’s Team with two age groups – under 30 and above 30 years old
Mixed Open Team with at least one female player
Mixed Fun Team with at least one player under 15 years of age
To participate, each team must pay a registration fee of RM300, which includes goodies worth RM900. Furthermore, a total of RM338,800 worth of prizes await the winners of the 3V3 badminton tournament. The tournament is open exclusively to Malaysian citizens, and national or professional players who have competed in international tournaments sanctioned by Badminton Asia and BWF from 2018 to 2023 are ineligible to participate.
In China, the TotalEnergies Li-Ning Li Yongbo Cup 3V3 Badminton Tournament has been a highly successful series held in over 20 cities annually since 2017. The 3V3 format in badminton involves three players competing against three players in each match.
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TotalEnergies is also the title sponsor as well as the Official Energies Partner and Official Lubricants Partner of Badminton World Federation (BWF) Major Championships including the BWF World Championships, BWF Thomas and Uber Cup Finals, and BWF Sudirman Cup Finals. Most recently in Korea, a Memorandum of Understanding has been signed by TotalEnergies’ joint venture company S-OIL TotalEnergies Lubricants Co., Ltd to be an official partner of the Badminton Korea Association and a sponsorship partner of international badminton games held in Korea. These will be organized by BWF and hosted by Badminton Korea Association.
For more information and to register for the 3V3 TotalEnergies x Li-Ning Cup 2023, visit https://www.lining.my/SalePage/Index/284192?garefersrc=HotsaleInCategory. Terms and conditions apply.
