Kuala Lumpur, Malaysia – February 5, 2024 – New Balance and JD Sports have joined forces to launch a bold new campaign celebrating the release of exclusive colorways for the 9060 sneaker. Blending the worlds of sport and music, the campaign features global stars Cat Burns, Trayvon Bromell, and A.Girl, showcasing the 9060’s unique style and performance capabilities.
Rising Stars Shine in Multi-Channel Campaign:
- Cat Burns: UK’s breakout music talent brings her captivating vocals and relatable lyrics to the forefront, connecting with young audiences worldwide.
- Trayvon Bromell: Olympic sprinter and trailblazer embodies resilience and dedication, inspiring fans with his athletic prowess and positive attitude.
- A.Girl: Australian R&B and hip-hop artist takes the campaign Down Under, representing the next generation of musical powerhouses.
Rising Stars Cat Burns, Trayvon Bromell, & A.Girl Front New Balance Campaign
Fashion Meets Performance:
The new 9060 reimagines classic New Balance designs with a modern twist. Inspired by the Y2K era’s futuristic aesthetic, the shoe features exaggerated lines, a sculpted pod midsole, and visible ABZORB and SBS cushioning. This exclusive collaboration offers a fashion-forward take on a performance staple, perfect for the JD Sports consumer.
Beyond Digital:
The campaign extends beyond social media and online channels, with interactive in-store elements and activations engaging customers in the real world. The exclusive 9060 colorways (U9060JAM, U9060JBM, U9060JGO – contains pigskin) will be available starting February 5, 2024, at select New Balance outlets (Pavilion KL, Mid Valley, Sunway Pyramid) and online at JD Sports (www.jdsports.my). Each pair retails for RM709.00.
