KUALA LUMPUR, MALAYSIA – [14 June 2023] – Wonda Coffee Malaysia, a leading ready-to-drink (RTD) coffee brand renowned for its smooth taste and freshly brewed coffee in a can, is thrilled to announce an exciting partnership with the Football Association Malaysia (FAM). This collaboration aims to showcase Wonda Coffee’s commitment to the sport and its aspiration to support Malaysia’s national football squad, Harimau Malaya, in achieving remarkable milestones in the history of football.
As the first coffee brand in Malaysia to partner with Harimau Malaya, this ground breaking alliance is set to provide extensive support and inspire the nation to rally behind the team, bringing them one step closer to their collective and timeless dream of competing at the FIFA World Cup. Wonda Coffee has long been a familiar name among Malaysian football fans, actively promoting football-focused initiatives throughout the years. This partnership signifies a significant stride towards fostering unity among Malaysian football enthusiasts and propelling the national football squad to new heights on the international stage.
The partnership was officially announced ahead of the friendly match between Malaysia and Solomon Islands at the Sultan Mizan Zainal Abidin Stadium in Terengganu, where Malaysia secured a resounding 4-1 victory. The collaboration is also expected to bolster the preparations undertaken by the Harimau Malaya squad for the 2023 Asian Cup. Notably, this marks Malaysia’s first qualification based on merit in 43 years, following their last merited qualification in 1980.
Uniting Wonda Coffee’s culture of excellence with FAM’s commitment to elevating the Malaysian football industry, this partnership hopes to inspire young, aspiring footballers and unite the entire nation under a common interest, encouraging them to reach for the stars and support the national team’s aspirations of competing at the FIFA World Cup.
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Santharuban T. Sundram, Chief Executive Officer of Etika, expressed his enthusiasm, stating, “We believe in the power of dreams and that anything is truly possible. We are thrilled to partner with FAM to ignite a football revolution in Malaysia and inspire the nation to dream big. Through our joint efforts, we aim to unite communities in Malaysia and lay the foundation for our national football team to one day have the opportunity to compete at the biggest international stage, the FIFA World Cup.”
Sundram further added, “With this partnership, Wonda Coffee hopes to connect with every Malaysian with their enthusiasm to unite in a common passion which is football, especially when it comes to supporting our national team. As the 12th man supporting our national team every step of the way, we hope to continue fuelling the spirit of the national football squad in continuing to create significant milestones in our national football history.”
FAM’s President, Datuk Haji Hamidin Haji Mohd Amin said “FAM would like to welcome Wonda Coffee Malaysia as our official coffee partner. We are glad to be given an opportunity to work with a brand that has similar goals and principles. This association marks the beginning of a new era for Malaysian football. By nurturing a strong love for the game among Malaysians, we hope to build a strong football ecosystem. We aim to motivate the country to dream big and achieve greatness by working together.”
The partnership will encompass a wide range of activities, including fan engagement programs, exclusive meet-and-greet sessions with national team players, promotional campaigns, and various initiatives designed to deepen the connection between the national team and its passionate fan base.
Wonda Coffee Malaysia and FAM are eager to embark on this remarkable journey, uniting coffee enthusiasts and football fans alike. Through this partnership, both brands seek to harness the power of unity and passion, strengthening the bond between Malaysians and their national football team like never before.
