KUALA LUMPUR – The passion of Manchester United Football Club (MUFC) reached new heights in Kuala Lumpur yesterday, 27 May, 2025, as adidas hosted a special meet-and-greet with key players at The Exchange TRX. Held as part of the “Road to United” roadshow, which runs from May 27th to June 8th, 2025, the event provided over 1,000 devoted fans with an unforgettable experience.
Manchester United captain Bruno Fernandes, alongside Alejandro Garnacho, Amad Diallo, Harry Amass, Kobbie Mainoo, and Manuel Ugarte, were present to connect with adiclub members and adidas Creators. The overwhelming turnout underscored the unwavering support for the Red Devils in Malaysia, as fans congregated, united by their shared love for the team.
Commemorating the occasion, Fanny Lanctot Fortier, adidas Southeast Asia’s Senior Brand Director, and Sidhant Ahooja, adidas Malaysia’s Retail Director, presented the players with custom-framed wooden jerseys as memorabilia. In a reciprocal gesture, the MUFC team signed their own jerseys, symbolizing the strong bond between the brand, the club, and its global fanbase.
The energy was electric as lifelong United fans, many of whom are adiclub members, seized the rare opportunity for face-to-face interactions with their football heroes. Emotions ran high, autographs were exchanged, and countless memories were created amidst a captivating tribute to the club’s iconic history.
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The “Road to United” roadshow itself offers an immersive experience for all Manchester United fans, allowing them to delve into the club’s rich legacy. Highlights include the Ultimate Fan Zone, showcasing a curated collection of memorable kits, signed jerseys by legends, league medals, and trophies. The History Tunnel provides a powerful tribute to the club’s biggest moments, from dramatic comebacks to unforgettable titles, all illustrating why United is a global football icon. Fans can also add a personal touch to their gear at the Made For You customization station.
From celebrating heritage to fostering high-energy fan engagement, the “Road to United” roadshow truly captures the essence of being a Red. The immersive experience remains open to the public until June 8th at the Ground Floor, City Avenue, The Exchange TRX, inviting all fans to relive and celebrate Manchester United’s incredible journey.
