KUALA LUMPUR, MALAYSIA – In a significant move set to bolster one of Malaysia’s most celebrated football clubs, Hyundai Motor Malaysia (HMY) and Selangor FC have officially launched a strategic collaboration. The partnership, which formalises Hyundai as the club’s Official Mobility Partner, goes far beyond a traditional sponsorship, aiming to unite a global vision of progress with the local passion of Malaysian football. As part of the collaboration, Hyundai has handed over its luxurious and futuristic multi-purpose vehicle, the STARIA, to serve as the club’s official team vehicle.
The partnership was officially cemented with the signing of a Memorandum of Understanding (MOU) at Menara AFFIN @ TRX. The ceremony brought together key leaders from both organisations, including Mr. Eric Lee, President of Hyundai Motor Malaysia, and Dr. Johan Kamal Hamidon, Chief Executive Officer of Selangor FC. The occasion was witnessed by a distinguished audience, which included His Highness Tengku Amir Shah Ibni Sultan Sharafuddin Idris Shah Alhaj, the Raja Muda of Selangor and Chairman of Selangor FC, alongside Ms. Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia.
This alliance signals a new era for both brands, reflecting Hyundai’s deep-rooted commitment to supporting the growth of sports communities, from the global stage to the local pitch. As the Official Mobility Partner, Hyundai will ensure the team travels in comfort, style, and efficiency throughout the season. The spacious design and advanced features of the STARIA MPV are specifically tailored to meet the demanding mobility needs of the players and officials, providing them with a serene environment for travel to and from games.
A Shared Vision of Progress and Unity
Both partners emphasised that the collaboration is founded on a shared set of values. Hyundai’s Managing Director, Ms. Jahabarnisa Haja Mohideen, highlighted the brand’s global philosophy. “Globally, Hyundai’s belief in evolving alongside sport and its communities is reflected through decades of investment in football,” she stated. “Our involvement goes beyond performance; it’s about people, stories, and progress. Football reflects resilience, teamwork, and unity—values that mirror our own.” She added that by joining hands with a club as prestigious as Selangor FC, the brand’s vision of “Progress for Humanity” takes on a greater, more meaningful local context.
This vision is perfectly mirrored by Selangor FC, affectionately known as the Red Giants. With an illustrious history that includes a record of 62 major trophies, including 33 Malaysia Cup titles, the club embodies a legacy of success. Today, that legacy is matched by a fresh ambition: to reclaim its position at the pinnacle of Malaysian football while inspiring a new generation of fans. This forward-looking drive resonated with Hyundai’s own brand ethos, as both believe that sport is not merely about competition, but about uniting people and moving towards a greater future together.
Selangor FC’s CEO, Dr. Johan Kamal Hamidon, echoed this sentiment. “We are delighted to welcome Hyundai Motor Malaysia as our Official Mobility Partner. This partnership is not just about brand visibility—it’s about aligning with a global leader in mobility solutions that shares our values of performance, innovation, and passion.” He noted that Hyundai’s support will be instrumental as the team competes in both the Malaysia Football League and the ACC Shopee Cup, helping the club “elevate to greater heights on and off the pitch.“
Hyundai’s Global Commitment to the Beautiful Game
The partnership in Malaysia is a natural extension of Hyundai’s extensive and long-standing involvement in football on a global scale. The company has been a top-tier partner of the FIFA World Cup since 1999, consistently demonstrating its leadership in global sports sponsorship. This commitment has included providing a fleet of official vehicles for every World Cup, and in 2022, Hyundai took a significant step towards sustainability by providing a fleet where 50% of the passenger vehicles were eco-friendly models like the IONIQ 5.
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Beyond its support for major tournaments, Hyundai also champions social progress through sports. At the 2023 FIFA Women’s World Cup, the brand partnered with Common Goal to support the Equal Play Effect, a program aimed at advancing female participation in football in the Asia-Pacific region. This rich history of using football as a platform for positive change underscores that the partnership with Selangor FC is not just a commercial deal, but a genuine investment in the sport and its community.
With the official partnership now in full swing, fans can look forward to seeing the Hyundai presence expand beyond the team’s polo t-shirts to training jerseys and matchday experiences in the months ahead. This collaboration is set to create new moments of connection and inspiration where mobility and football come together, enriching the fan experience and contributing to the continued growth of Malaysian football.
