PETALING JAYA – The Malaysian football landscape is entering an era driven by technology and innovation following a landmark partnership announcement. Ryt Bank, the world’s first AI-powered bank, has officially been named the Official Digital Banking Partner and the Official VAR Partner of the Malaysian League, organized by the Malaysian Football League (MFL).
This strategic collaboration bridges the digital finance world with the national football industry, harnessing technology and national pride to propel the Malaysian League forward and cement its status as a modern, professional, and competitive league.
Malaysian Football League (MFL) President Dato’ Ab Ghani Hassan welcomed the partnership, stating that the collaboration with Ryt Bank sends a clear message that both parties share the same aspiration: to elevate the level of the country’s professional league.
“We warmly welcome Ryt Bank as part of the MFL family. This partnership reflects a new direction for the Malaysian League—one that is more modern, professional, and innovation-driven,” said Dato’ Ab Ghani. “It also sends a strong message that the Malaysian League continues to be the right platform for corporate brands to connect with the people of Malaysia.”
The MFL President added that the collaboration injects fresh energy into the league, strengthening its management and competitiveness to attract greater corporate participation in developing local football.
Fueling Fairness with AI-Powered Banking
As the world’s first AI-powered bank, Ryt Bank is proud to align with the country’s largest sports community, celebrating national pride and unity.
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Melvin Ooi, Chief Executive Officer of Ryt Bank, emphasized the cultural fit of the partnership. “Football unites Malaysians regardless of background. This spirit aligns with Ryt Bank’s aspiration to make financial technology more inclusive and meaningful. As the official VAR technology partner, we are proud to support transparency and fairness in the sport closest to the people’s hearts.”
The partnership will see Ryt Bank’s support prominently linked to the introduction of Video Assistant Referee (VAR) technology, ensuring greater accuracy in match decisions—a move crucial for enhancing the integrity and professionalism of the league.
Ryt Bank, through products like Ryt AI and Ryt PayLater, aims to make digital banking information more accessible and understandable for the public. The partnership will feature various engaging activities at selected stadiums during certain matches to connect directly with local fans, reinforcing the idea that when technology and national spirit combine, everyone can “do the Ryt thing“—for the sport and the nation.
