KUALA LUMPUR – CIMB Bank Berhad and CIMB Islamic Bank Berhad (collectively “CIMB”) announced a strategic partnership with ASCARO Padel & Social Club, marking the Bank’s significant entry into the world of padel, one of Malaysia’s fastest-growing racquet sports. The alliance includes offering exclusive privileges to CIMB customers and the launch of the premier CIMB Padel Open tournament scheduled for June 2026.
This collaboration underscores CIMB’s commitment to empowering and uniting communities through initiatives that celebrate shared passion and teamwork, perfectly aligning with the Bank’s Kita Bagi Jadi movement. This initiative encourages a spirit of resilience, optimism, and positivity among Malaysians, mirroring the grit and drive required in padel—a sport defined by purposeful action, embracing challenges, and celebrating achievements.
Broadening Access and Enriching Lifestyles
The partnership immediately benefits CIMB customers, who can now enjoy exclusive perks at ASCARO padel courts located at 1 Utama Shopping Centre, with more courts soon to be unveiled at TREC Kuala Lumpur, a destination set to appeal to a broad audience of lifestyle enthusiasts.
Gurdip Singh Sidhu, Chief Executive Officer of CIMB Malaysia and CIMB Bank Berhad, highlighted the broader purpose of the partnership. “CIMB is proud to play a role in advancing Malaysia’s sports and lifestyle landscape through purposeful partnerships. From supporting national icons to curating premium experiences such as the CIMB Preferred Golf Series, and now expanding into padel, we continue to find meaningful ways to elevate communities and promote active living.”
He emphasized the cultural fit of the sport: “Padel is more than just a sport. It is about connection, agility, and inclusivity—values that reflect CIMB’s own purpose. As the first bank locally to champion padel, we are broadening access to one of the fastest growing sports in the country while enriching the lives of our customers with experiences that inspire balance, wellbeing, and togetherness.”
Exclusive Privileges for CIMB Customers
Through the partnership with the premium padel club, CIMB is rolling out an attractive suite of benefits specifically designed for its cardholders:
- Credit and Debit Cardholders: CIMB credit and debit cardholders are eligible for 15% off on ASCARO Padel & Social Club’s Gold & Black membership subscriptions when payment is made using any CIMB card.
- CIMB Preferred Clients: Affluent clientele enjoy an expanded suite of exclusive privileges, including complimentary court access, exclusive merchandise, and invitations to curated events. These benefits demonstrate CIMB’s dedication to curating lifestyle experiences that extend beyond traditional banking, enriching the lives of its customers through premium, high-value experiences.
Daniel Liljekvist, Managing Director and Partner of ASCARO, noted the rapid growth of the sport: “Padel that was originated from Mexico and made popular in Spain has seen rapid growth across Southeast Asia over the past few years, and ASCARO is redefining the landscape of urban recreation and networking. We are creating a unique fusion of athletic engagement and premium lifestyle, and this collaboration with CIMB marks a pivotal step in this journey.”
The Highly Anticipated CIMB Padel Open 2026
The collaboration will culminate in the CIMB Padel Open, a three-day tournament scheduled for June 2026. Set to be one of the most anticipated racquet sport tournaments in the city, the open will welcome over 200 players across amateur and professional categories.
To encourage broad participation, the Bank is offering exclusive perks for CIMB cardholders, including a discount on tournament fees. Furthermore, CIMB Preferred clients will receive special treatment with complimentary tournament slots, privileged access to the dedicated CIMB Preferred lounge and viewing deck, and exclusive event merchandise. This tiered offering ensures that a wide array of CIMB customers can participate in and enjoy the excitement of the event.
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The partnership with ASCARO is a clear demonstration of CIMB’s commitment to delivering a holistic approach to wealth and lifestyle for its clients. CIMB Preferred clients already enjoy a wide array of privileges, such as exclusive access to golf tournaments, personalized advisory services, and market insights from the Chief Investment Office. The addition of padel further enhances this premium lifestyle offering.
For customers interested in learning more about CIMB Preferred and the exciting new CIMB-ASCARO partnership, including details on the exclusive padel privileges, information is available at www.cimbpreferred.com.my/padel.
