- The partnership between Cahya Mata and MAF is the largest of its kind in the history of Malaysian athletics.
- The RM5 million sponsorship will be used to fund a variety of initiatives, including:
- Athlete development programs
- Grassroots development programs
- High-performance training camps
- International competitions
- Cahya Mata and MAF will also work together to develop a new athletics curriculum for schools and universities across Malaysia.
- The partnership is expected to have a significant impact on the development of athletics in Malaysia, and help to produce world-class athletes who can compete successfully on the global stage.
Petaling Jaya, Selangor (October 25, 2023) – In a landmark move that is set to usher in a new era for the sport of athletics in Malaysia, Cahya Mata Sarawak Berhad (Cahya Mata) and the Malaysia Athletics Federation (MAF) today announced a strategic partnership with the official signing of a sponsorship agreement between the two organizations.
Under the terms of the agreement, Cahya Mata will pledge RM5 million to MAF over a three-year period, starting from 2023 to 2025. The collaboration will focus on the development of athletics programs and grassroots initiatives to promote the sport in Malaysia.
This partnership is a reflection of both Cahya Mata and MAF’s shared commitment to the holistic well-being of Malaysian athletes, with a strong emphasis on enhancing both their physical and mental state. By providing them with the necessary resources, training, and support, the two organizations aim to amplify the careers of Malaysian athletes and ensure that they are competitive and well-positioned in the global sporting landscape.
With access to state-of-the-art facilities and experienced coaches, MAF is committed to aligning its athletes with international benchmarks and fostering an environment that enables them to excel to their fullest potential. The ultimate goal is to help them transcend into victors in the international arena and elevate Malaysian athletics’ position further on the global stage.
Cahya Mata Sarawak Berhad and MAF Partner to Elevate Malaysian Athletics to New Heights
For Cahya Mata, this partnership is a testament to its unwavering dedication to the growth and excellence of athletic sports in Malaysia, especially as the Group approaches its 50th anniversary in 2024. Throughout its journey, Cahya Mata has always been deeply rooted in enriching the well-being of the community, corporate philanthropy, safety, and environmental standards. Today, Cahya Mata adds another significant milestone to its legacy by extending its support to local athletes in partnership with MAF.
MAF, which was established in 1906 and has been affiliated with the National Sports Council since 1998, has played a pivotal role in the development of Malaysian athletes over the years. This was evident at the recent Asian Games in Hangzhou, China, where the Malaysian athletics contingent secured three commendable medals for the sport.
The partnership between Cahya Mata and MAF is underpinned by the following four pillars:
- Championing athletes’ well-being: Prioritizing athletes’ overall well-being and fostering a comprehensive approach to sports and health.
- Empowering with financial and resource backing: Both entities are determined to provide financial and resource support to talented athletes, propelling them to reach the pinnacles in their careers.
- Promoting leadership and character: Emphasizing on instilling leadership qualities and character development in athletes, enabling them to maintain professionalism and dominance throughout their careers.
- Scouting and nurturing young prodigies: Cahya Mata and MAF envision a future where young athletic talents are identified early and nurtured towards professional sporting careers.
YABhg. General Dato’ Seri Diraja Tan Sri (Dr.) Mohd Zahidi bin Haji Zainuddin (R), Group Chairman of Cahya Mata, reinforced the significance of this collaboration:
“Our partnership reflects our belief in Malaysian athletes’ untapped potential. Our commitment is to ensure their continuous growth and the harnessing of their potential, propelling them onto the international stage and amplifying Malaysia’s achievements in the sport of athletics.”
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The collective vision of both Cahya Mata and MAF is clear: to elevate Malaysia’s athletics as a whole and invest in athletes, promising them unwavering support throughout their sporting journey.
