Petaling Jaya – ASICS Malaysia recently hosted its Ladies Pickleball Special 2025 on May 24th, bringing together 96 women – including mothers, daughters, career professionals, and retirees – for a vibrant celebration of strength, laughter, and sisterhood. The event, held in conjunction with Malaysia’s fastest-trending sport, showcased the powerful communal spirit driving pickleball’s popularity.
The tournament at Laman Astaka, Taman Tasik Titiwangsa, highlighted ASICS’s belief that “sport is far more than just effort—it’s a powerful way to forge friendships, build confidence and strengthen community,” as stated by Boon Tib Soom Nik, Country Manager, ASICS Malaysia. He added that the event was a tribute to every woman embracing an active lifestyle and uplifting those around her, embodying the brand’s ‘Sound Mind, Sound Body’ ethos.
Everyday Heroes on Court: Inspiring Stories from Malaysian Women
The event brought forward compelling narratives from everyday Malaysian women who find profound benefits in pickleball beyond physical fitness:
Nurul Azni Mustafa (39), a full-time engineer and mother of three, shared how pickleball provides a crucial “mental boost” amidst her demanding schedule. She emphasized how the sport has also strengthened her bond with her children, turning them into “friends” on the court.
Her doubles partner, Ashamira binti Abdul Malik (37), a school teacher, echoed this sentiment, highlighting how pickleball serves as a vital reconnecting point for her busy family, fostering discipline and time management for her children.
Norbaini Bahudin (59), from Negeri Sembilan, defied age barriers, stating, “Age is just a number; don’t let it limit you. Keep your body and mind moving and do what you love.” She finds pickleball a great stress reliever that keeps her mentally and physically strong.
Kara Simon (36), working with UNHCR, described pickleball as an “obsession” that builds mental strength. She particularly cherishes the sport’s supportive community, where “people come from all walks of life with no judgment.” Kara, who started just last year, now plays four to five times a week, enjoying the “little escape” from daily stress and its role in bringing her family closer.
Lee Kar Yee (27) finds pickleball her ultimate stress reliever, noting it enhances both physical fitness and mental focus. She hopes for more women-centric platforms in Malaysia to empower more women to participate in the sport.
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The ASICS Ladies Pickleball Special 2025 reinforces ASICS’s dedication to supporting diverse athletes and fostering inclusive sporting communities. ASICS’s themed tournaments are held quarterly, with May’s focus on women setting the stage for the next event in August.
Malaysian enthusiasts looking to join the movement and access exclusive perks can explore the OneASICS membership program at https://www.asics.com/my/en-my/mk/oneasicsmy.
