When Sport Meets Soy: adidas and dáo Unite in a Sweet, Nostalgic Collaboration
Adidas and local dessert brand dáo team up for a new collection. "You Had Us at dáo" celebrates local flavor,…
Selangor FC Forges Strategic Partnership with Provident Fiduciaries Berhad
Selangor FC partners with Provident Fiduciaries Berhad, a strategic alliance focused on youth development & community with a new global…
Malaysia to Host First-Ever Special Olympics Asia Pacific Regional Badminton Competition
Malaysia to host Special Olympics Asia Pacific Badminton Comp (Sept 17-20). 64 athletes from 10 countries, including Malaysian hopeful Muhammad…
Under Armour & Curry Brand Bring Curry Brand World Tour to Asia
Stephen Curry is bringing his Curry Brand World Tour to Asia, featuring Curry Camp and the inaugural Curry Con. Two…
PUMA Malaysia’s Inaugural Ultra 6 Tournament Concludes, Spotlighting Local Football Talent
FC Pirates wins PUMA Ultra 6 football tournament in KL. MVP Fakhrul Razi gets a year's boots. Event included youth…
The Three-Stripes Return: adidas and Liverpool FC Unveil New 2025/26 Jerseys
adidas & Liverpool FC unveil 2025/26 jerseys. Classic designs, new tech & a 10-year partnership. Pop-up event at Pavilion KL,…
Under Armour x EST Youth Basketball Clinic Heads to KL for Final Stop
Under Armour x EST Youth Basketball Clinic ends its tour in KL (Aug 2-3). Participants can win a trip to…
The Sky Race: Conquer Merdeka 118
Conquer Merdeka 118! The Sky Race (Aug 30, 2025) offers a 2,845-stair climb to Level 118. RM159 entry. World Champ…
REDLINE Fitness Games by NISSAN Returns for Third Edition, Attracting Over 10,000 Participants and Spectators
REDLINE Fitness Games by NISSAN returned to Malaysia (July 26-27), drawing 10,000+ participants and spectators for functional fitness challenges. Bangkok…
Malaysian Football Star Arif Aiman Officially Joins the PUMA Family
Malaysian football star Arif Aiman, 4-time Super League MVP, officially joins PUMA. Partnership to inspire local talent, celebrated at Sunway…