KUALA LUMPUR, MALAYSIA – PUMA has officially launched the latest instalment in its acclaimed Velocity series, the Velocity NITRO™ 4, in the Malaysian market. Positioned as the brand’s most versatile everyday running shoe, the new model is designed to cater to a diverse range of athletes, from novices taking their first steps to seasoned runners pushing for a new personal best. The shoe promises a combination of comfort, responsiveness, and durability, all built to help runners “experience the way running should feel.“
Building on the foundation of its predecessor, the Velocity NITRO™ 4 introduces several key upgrades aimed at enhancing the running experience. The most significant of these is the full-length NITROFOAM™ midsole, which replaces the dual-layer foam setup of the Velocity NITRO™ 3. This innovation, using a nitrogen-infused foam technology, is engineered to provide both lightweight cushioning and maximum energy return. The result is a ride that feels softer and more responsive, allowing for a dynamic feel with every stride.
At 250g, the fourth iteration is an impressive 14g lighter than the previous model, a reduction that contributes to a more dynamic and agile sensation underfoot. The reengineered upper has been meticulously crafted for a more breathable and adaptive fit, an essential feature for runners in Malaysia’s often humid climate. Furthermore, the shoe retains the renowned PUMAGRIP outsole, a market-leading rubber compound that offers superior multi-surface traction, ensuring reliable grip on wet or dry roads and pavements.
Conor Cashin, Senior Product Line Manager at PUMA, highlighted the shoe’s all-purpose nature. “I like to call Velocity NITRO™ 4 your perfect training partner,” he said. “We upgraded Velocity to have a full NITROFOAM™ midsole, making it the most responsive trainer in its class. With all that NITROFOAM™ and its dynamic design, Velocity makes your miles way more fun. No matter the distance or pace, Velocity NITRO™ 4 is the way running should feel.”
The shoe’s versatility makes it a suitable choice for a variety of running sessions. From high-intensity tempo work to easy-going recovery runs and everything in between, the Velocity NITRO™ 4 delivers a consistent and reliable performance. Its balanced geometry and a 10mm drop (36mm heel, 26mm forefoot) provide a smooth and stable transition throughout the stride. The brand’s claim of an impressive 800km/500mi product lifespan also makes it a durable and cost-effective option for serious runners who log high mileage.
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For Malaysian runners, the launch is timely as the local running scene continues to grow, with a calendar full of events and marathons. The PUMA Velocity NITRO™ 4 is now available for purchase at a price of RM599. Runners can find the new model at a wide range of locations, including PUMA.com, PUMA flagship stores, and selected PUMA retailers such as The Marathon Shop, SSS, Al-Ikhsan, and Sports Direct. The accessible price point and widespread availability aim to give runners of all abilities the tools they need to elevate their running journey.
In a market saturated with specialised footwear, the Velocity NITRO™ 4 stands out by offering a “do-it-all” solution without compromising on performance or comfort. It is a testament to PUMA’s commitment to creating high-quality, technically advanced running gear that empowers every runner to embrace their inner athlete and simply “GO WILD.“
