ISKANDAR PUTERI – Iskandar Investment Berhad (IIB) has officially launched the revamped EduCity Sports Complex (ESC) 2.0, marking a transformative step in Johor’s sports and entertainment landscape. The new complex is set to become a premier destination for athletes, event organizers, and the local community, offering cutting-edge sports facilities and dynamic events.
Strategic Partnership with 36Five X
IIB has entrusted the operations of ESC to 36Five X, a renowned experiential marketing and event management agency specializing in venue commercialization. With over 35 years of industry experience, 36Five X aims to maximize ESC’s potential, ensuring its success as a hub for sports excellence and community engagement.
“This collaboration is a strategic initiative by IIB to leverage expert knowledge in transforming ESC into a vibrant sports and entertainment hub, boosting community engagement and economic growth,” said Haris Hardi Zakaria, Chief Investment Officer of IIB.
Driving Economic and Tourism Growth
ESC 2.0 is expected to attract over 100,000 visitors this year, contributing an estimated RM1 billion to Johor’s tourism sector. This surge in visitors will create significant job opportunities and benefit local businesses, reinforcing Johor’s position as a top destination for sports tourism.
Exciting New Initiatives at ESC 2.0
1. International Pickleball League (IPBL)
- Scheduled from 12 April to 4 May 2025
- Positions ESC as a premier venue for competitive pickleball in the region
2. D’Straits Duathlon
- Set for September 2025
- Aims to attract endurance athletes from across Southeast Asia
3. ESC Arena+ Programme
- Designed to promote youth development in sports
- Structured coaching for Badminton, Football, Kids Athletics, Pickleball, and Netball
- Partnership with the Johor Badminton Association to offer at least eight badminton classes monthly
“We are committed to not only enhancing ESC’s offerings but also ensuring it plays a pivotal role in regional and community development,” said Mizal Ghazali, Co-Founder and Director of 36Five X.
A Commitment to Sustainability and Inclusivity
The launch of ESC 2.0 aligns with IIB’s vision of creating a sustainable and inclusive metropolis. By collaborating with 36Five X, IIB aims to cultivate a world-class sports and entertainment hub that enhances Johor’s quality of life while driving economic progress.
“We invite the community, businesses, and stakeholders to explore the extensive opportunities available at ESC 2.0,” added Haris Hardi Zakaria.
For more details on upcoming events and initiatives, visit www.educitysportscomplex.my.
