Kuala Lumpur, Malaysia – The Olympic Council of Malaysia (OCM) announced a first-of-its-kind partnership with Skechers, a global leader in performance and lifestyle footwear. Skechers will be the official footwear sponsor for the Malaysian contingent heading to the XXXIII Olympic Games in Paris 2024.
This collaboration marks the beginning of a potential long-term commitment between both organizations to elevate and support Malaysian sports. Skechers Malaysia will provide the entire contingent with 100 sets of high-performance footwear.
Equipping Athletes for Victory
Athletes will receive the state-of-the-art Skechers Supersonic™ Max shoes during the flag handover ceremony. These shoes boast features designed for optimal comfort, support, and performance, including:
- Lightweight athletic mesh upper
- ULTRA GO® cushioning for impact absorption
- Goga Max technology insole for comfort
- Hyper Arc™ carbon-infused forefoot plate for enhanced performance
For the prestigious “March-In” Parade of Nations, athletes will be outfitted with a pair of ultra-comfortable Skechers USA Garza Dorado slip-on shoes and Skechers Work Sure Track Warfell shoes. The total sponsorship value reaches RM194,290 in retail price.
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Shared Vision for Success
“We are incredibly grateful for Skechers Malaysia’s commitment to supporting our national athletes with this partnership. The brand’s dedication to excellence perfectly aligns with our own and we are confident that this partnership will play an integral role in bolstering the success of our athletes in Paris”, said Dato’ Mohd Nazifuddin, Secretary General of the OCM.
Skechers’ sponsorship goes beyond footwear. The company will also contribute to Malaysia’s “Road to Gold” initiative, a nationwide campaign striving to secure the country’s first Olympic gold medal.
“Skechers Malaysia is honoured to support the OCM and its talented athletes on their journey to Olympic glory. This partnership is not just a sponsorship, it is a shared vision for success. We are committed to providing the best comfort and support our athletes need to achieve their full potential on the world’s biggest sporting stage and bring victory to Malaysia”, said Ms Stephanie Chang, Senior General Manager of Skechers Malaysia.
