Kuala Lumpur, Malaysia, January 15, 2024 – Thousands of music lovers and fitness enthusiasts came together for the highly anticipated third edition of The Music Run by CIMB in Kuala Lumpur. The iconic Bukit Jalil National Stadium was transformed into a vibrant party zone, pulsating with music and the energy of nearly 17,000 participants from all walks of life.
Live the Beat on the Soundtrack Run Course
The 5km fun run was more than just a race; it was an immersive musical journey. Interactive music guided runners along the “Soundtrack” run course, keeping them motivated and amplifying the experience for everyone involved.
The Party Continues Beyond the Finish Line
The event lived up to its title as “Asia’s Fittest Party” with a post-run musical celebration led by DJ Sam Withers and the team. Renowned local acts like BLINK, The Filters, and EMO NIGHT KL added to the electrifying atmosphere, keeping the party going long after the finish line.
The Music Run by CIMB hits all the right notes towards sustainable life and health
More Fun. Less Waste.
The Music Run by CIMB is not just about music and fitness; it’s also committed to sustainability. The event embraces a “More Fun. Less Waste” philosophy, ensuring a responsible and eco-friendly experience.
Partnerships for a Greater Cause
CIMB returned as the Presenting Partner, reaffirming their commitment to promoting healthy lifestyles and aligning with their brand proposition of “MOVING FORWARD WITH YOU.” The event also received support from various sponsors, including Sun & Sand Sports, Touch ‘n Go, Pos Malaysia, Optimum Nutrition, CitizenM, O’Briens, Tune Protect, Troopers, Tiffin At The Yard, and more.
A Legacy of Music, Fitness, and Community
The Music Run has grown steadily in popularity since its inception in 2014, bringing together people of all ages and fitness levels. With over 300,000 participants across 40 events in 13 countries, it’s a global movement inspiring people to “Live the Beat” and embrace active lifestyles.
Taro, the Superfood Secret Weapon for Runners & Cyclists
A Beacon of Hope and Positivity
The ninth edition of The Music Run was a resounding success, showcasing the power of music, fitness, and community to create positive change. It served as a reminder that when people come together united by a shared passion, anything is possible.
