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Under Armour unveils its fastest performance running shoe – the UA Flow Velociti Wind.

Staying true to its name, the Flow Velociti Wind gives you the feeling you get when you could keep running for miles. The feeling of wanting to keep going one more mile because you feel so good. The feeling of light, effortless speed. The feeling of the wind at your back. Every runner is searching for that flow state.

The Flow Velociti Wind is designed and engineered to provide great responsiveness and energy return, grippy traction so you can run with confidence, and a groundbreaking super-engineered upper solution, UA Warp, that molds perfectly to the human form to unlock performance.

It features supporting tapes that act like seatbelts being placed precisely on the foot. The tapes are in tension when you need them and relax when you don’t, eliminating any buckling and pinch points from traditional uppers built with continuous materials. 

The UA Warp upper moves in unison with the foot, supporting it in each step to help unlock performance by improving the efficiency of the foot to shoe interface in each stride. The upper locks you onto the UA Flow midsole without getting in the way of the foot’s natural movement.

Besides that, it is designed for speed over longer distances putting the wind at your back with every stride. The UA Flow is a responsive, grippy, and supportive singular-foam compound that eliminates the rubber outsole, enabling Under Armour to create an innovative, high-traction running shoe with nothing on the market like it today.

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The UA Flow debuts in the run category with the UA Flow Velociti Wind, a lightweight performance running shoe designed for runners who seek a neutral platform with a go-to fast feel. It disrupts the design of a traditional running shoe by completely eliminating the rubber outsole, reducing the 2-3 ounces of weight that it adds, on average, from a traditional running shoe.

UA Flow is the lightest midsole technology in UA’s current running lineup, bringing unparalleled lightweight cushion and long-lasting technology to the run category. The foam has naturally sticky traction, so traditional bulky overlays of the past aren’t needed.

This shoe is a solution for runners looking for speed and support in their tempo workouts, fast-paced long runs, and longer road races.


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