Kuala Lumpur, 11th October 2023 – Under Armour Malaysia is celebrating everyday athletes with a week-long MVP Week celebration from October 12th to 22nd, 2023. The event will feature a variety of activities and promotions at selected Under Armour Brand Houses and on the official e-commerce platform.
The MVP Week celebration coincides with the first anniversary of UA Rewards, Under Armour Southeast Asia’s loyalty program.
“We’re thankful for the unwavering support from our dedicated fans and customers at Under Armour throughout the years. They have shown the true qualities of MVPs, and it’s truly meaningful to recognise and celebrate them as we mark the first anniversary of UA Rewards.”
— Mardzlina Ismail, Senior Marketing Manager, Under Armour Southeast Asia.
Under Armour fans and visitors can look forward to a series of activities and promotions which will spotlight the following key categories: Training, Women, Basketball, and Run.
Highlight Activities and Promotions
Project Rock: Night Shift Collection
Starting on October 12, 2023, the first 25 Under Armour UA Rewards members who purchase the all-new ‘Project Rock’ collection worth up to RM 1,050 at the Under Armour Brand House in Suria KLCC will have the opportunity to receive a premium Project Rock set. Availability is limited to a first-come, first-served basis.
For those who prefer online shopping, the first 100 customers who purchase a minimum of RM500 or more from The Project Rock ‘Night Shift’ collection will receive a UA Project Rock Gym Sack as a reward.
Ladies’ Night Shopping Experience
On Friday, October 13th, 2023, from 7:00 pm to 10:00 pm, Under Armour will host a special ladies night exclusively for female customers at the Under Armour Brand House in Pavilion Kuala Lumpur, Bukit Bintang. The Brand House will undergo a transformation, featuring a range of curated experiences, including a fun photobooth, special decor, light refreshments, and a live entertainment performance by DJ and fitness enthusiast Aryzeadora Rahim.
Experience a series of activities and promotions during the UA Rewards MVP Week at Under Armour Brand Houses and Under Armour’s e-commerce platform from 12th to 22nd October 2023.
From October 14th to October 16th, 2023, shoppers can enjoy generous discounts of up to 30% on all UA Women’s and UA Unisex collections across all UA Brand Houses. The first 100 customers who make purchases from the UA Women or UA Unisex collections will be rewarded with a complimentary UA Contain Micro bag. Additionally, those who spend RM500 or more will receive the stylish UA Loudon Crossbody bag as a special reward.
Online customers will also benefit from exciting rewards. In addition to the 30% discount available on all UA Women’s and Unisex apparel, customers who spend a minimum of RM330 or more will receive a pack of 6 UA Mini Headbands or a UA Contain Micro bag.
UA Basketball
The excitement continues from October 15th to 18th, 2023, where basketball fans will have the opportunity to be rewarded. As part of our ongoing celebration, Under Armour will offer basketball fans a one-month NBA League pass with any purchase of RM250 or more from the UA Basketball range, both online and at the Under Armour Brand House at Suria KLCC. This one-month NBA League pass grants fans unlimited access to live and on-demand basketball games.
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UA Run Challenge
For running enthusiasts who enjoy a good challenge, Under Armour has a special reward in store. From October 16th to October 22nd, 2023, customers who participate in the UAR Run Challenge have the opportunity to earn discounts of up to 30% for every kilometre they log on the Strava mobile app. Upon completing a running milestone, the app will display a runner’s badge that they can present at any participating Under Armour Brand House to enjoy their hard-earned discounts.
