KUALA LUMPUR, Malaysia – Under Armour has introduced Halo, a new footwear collection that signifies a strategic evolution in the brand’s approach to performance innovation and design. Built with the “everyday athlete” in mind, the Halo collection emphasizes a holistic design language, prioritizing symmetry, balance, and harmony in every stride.
A significant design shift at the core of the Halo collection is the direct integration of Under Armour’s iconic double-arch logo into the shoe’s physical structure. This integration serves a dual purpose: it acts as a visual signature for the brand and functions as a structural element that provides enhanced balance, stability, and support. This architectural approach reflects a unified design philosophy where both form and function are in alignment. This structural innovation is complemented by Under Armour’s industry-leading HOVR+ cushioning technology, which is engineered to deliver exceptional energy return and impact absorption, aiming to ensure that each stride feels powerful, responsive, and grounded. HOVR+ cushioning is noted for its lightweight, springy feel, designed to reduce impact and propel the wearer forward.
The Halo collection comprises three distinct models, each tailored for specific athletic purposes: the Halo Racer and Halo Runner are designed for running, while the Halo Trainer is built for various training activities.
The Racer (RM749): Designed for speed and responsiveness, this model aims to guide the stride and recapture energy efficiently. It is ideal for everyday athletes who prioritize quick, agile movements. The Racer is powered by HOVR+ cushioning and features UA’s double-arch midsole for elevated cushioning, responsiveness, and comfort, ensuring a dynamic feel underfoot.
The Runner (RM599): This model is constructed with energy-returning cushioning technology and stable arch support, providing a “gravity-defying ride” for extended distances. It targets everyday athletes and fitness enthusiasts who prioritize comfort, support, and versatility in their footwear. Like The Racer, it also utilizes HOVR+ cushioning and UA’s double-arch midsole for advanced cushioning, responsiveness, and comfort.
The Trainer (RM529): Built for gym-goers and cross-trainers, The Trainer emphasizes stability and versatility. It incorporates the structural support provided by the integrated double-arch logo and features a locked-in seamless upper. This design is intended to provide the necessary support to power through various workouts, from running segments to strength training repetitions.
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The launch of the Halo collection represents a significant milestone for Under Armour, setting a new direction for its future footwear offerings. The brand aims to signal a shift towards a more unified and expressive design philosophy, empowering athletes to feel secure, energized, and capable of maximizing their performance.
The Under Armour Halo collection is now available at all Under Armour Brand Houses nationwide and through the brand’s official online store at underarmour.com.my. Selected colorways for each model are offered. The Halo Racer is priced at RM749, the Halo Runner at RM599, and the Halo Trainer at RM529. This collection represents Under Armour’s ongoing commitment to delivering performance solutions through innovative design and advanced technology for the diverse needs of athletes.
