MBT Shoes, the pioneering Swiss-engineered brand renowned for its revolutionary physiological footwear, announces the grand inauguration of its inaugural brand store in Malaysia, christened “The Masai Experience.” Situated within the Sunway Velocity Mall, the store’s doors swung open 3rd August 2023, ushering in a remarkable era of unparalleled foot health and comfort.
MBT Shoes is embarking on an exciting journey in Malaysia, a pivotal step in its expansion across Southeast Asia since its successful entry into the Singaporean market back in 2012. This endeavor signifies the inception of a remarkable venture for the brand, aspiring to establish 250 MBT stores throughout Asia over the next five years. As the demand for footwear that harmonizes foot health with active lifestyles intensifies, MBT Shoes is steadfast in its mission to redefine wellness through every step.
Philippe Le Bretton, the Group CEO of MBT Shoes, shared his enthusiasm about the new store’s launch, stating, “As we embark on the exciting journey of bringing ‘The Masai Experience’ to Malaysia through our first brand store, we couldn’t be more thrilled. It’s not just about putting something between your foot and the ground—there’s a whole world of relief when you choose footwear made to withstand what you go through. It’s just as much about your overall well-being as it is about comfort, and we’re immensely proud to have a product that effectively covers those bases.”
Compelling statistics highlight that an astonishing 75 percent of Malaysians encounter foot issues at some point in their lives. One out of five individuals experience discomfort such as pain, stiffness, or aching in their feet, with the younger generation increasingly grappling with foot-related concerns. Professions necessitating prolonged standing exacerbate the risk of bodily pain, discomfort, and health complications like chronic back pain and musculoskeletal disorders.
Enter MBT’s groundbreaking technology, which presents a solution by engaging muscles in the feet, legs, and core – a process mirroring the natural walking pattern observed within Kenya’s Masai tribe. The distinctive curved-sole technology, patented by MBT, enhances posture, alleviates joint discomfort, and amplifies muscle activation across the body.
With over 70 independent studies conducted worldwide validating the manifold benefits of curved-sole footwear – including improved posture and balance, heightened muscle engagement, diminished lower back pain, and accelerated recovery – MBT stands as a certified class-one medical device in Europe. Furthermore, the majority of its product line is endorsed by the American Podiatric Medical Association, underscoring MBT’s unwavering dedication to promoting a wellness-focused lifestyle.
At Sunway Velocity Mall, MBT Shoes presents an array of meticulously crafted models tailored for distinct activities:
Huracan: Designed for running, the Huracan offers optimal protection, facilitating a smoother, faster turnover during runs, thereby enhancing running efficiency and curbing fatigue.
Modena: A perfect match for active walkers, the Modena boasts a low rock sole and breathable upper material, delivering comfort and support with every step.
Recovery Sandal: Engineered with an MBT ANATOMICAL footbed that lends support to arches and encourages natural alignment, the Recovery Sandal beckons individuals seeking comfort during leisurely strolls.
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Eager to delve into “The Masai Experience?” Visit Lot 1-30, Sunway Velocity Mall, and immerse yourself in the transformative advantages of MBT Shoes. Embrace the journey to wellness, one step at a time.
