Amazfit, a prominent global brand specializing in smart wearables, and owned by Zepp Health, a leading health technology company, announces the launch of its first-ever dedicated running smartwatch series, the Amazfit Cheetah series. These innovative smartwatches have been specifically designed for runners, incorporating industry-leading GPS technology, personalized AI-generated training plans, and a lightweight, runner-centric design.
Breaking New Ground in Running Watch Innovation
While Amazfit smartwatches have traditionally catered to multisport activities, the introduction of the Amazfit Cheetah series marks a significant milestone for the brand as it ventures into the realm of dedicated running watches. Meticulously conceptualized, developed, crafted, and optimized for runners, this series is a testament to Amazfit’s commitment to providing the ultimate running experience.
Jin Dong, Director of Sports Products at Zepp Health, expressed, ” By listening to our global community of users, we learned that not only do they really love running for the health and fitness benefits, or the thrill of competition, but running is also a way for a lot of people to connect with each other through in-person running clubs or online communities. With the Amazfit Cheetah series, we hope to provide the ultimate experience for every kind of runner, no matter if they’re training to achieve an elite-level result in an upcoming race, or if they’re simply trying to improve their performance and enjoy every moment along the way.”
Revolutionizing GPS Technology and AI Coaching
Recognizing the critical role of accurate GPS tracking for running watch users, Amazfit has revolutionized its proprietary dual-band circularly-polarized GPS antenna for the Amazfit Cheetah series. Internal testing has shown that this advanced antenna, now named MaxTrack™, achieves positioning accuracy that is 99.5% as precise as a professional gold standard GPS locator. The MaxTrack™ technology sets itself apart by capturing nearly 100% of satellite signals, surpassing conventional smartwatches with regular antennas that can only detect 50% of signals. By mitigating multi-path interference caused by environmental factors like tall buildings, trees, or cloudy skies, the Amazfit Cheetah series ensures unrivaled GPS tracking accuracy. Whether running amidst skyscrapers downtown or exploring nature trails, users can rely on the series to provide precise tracking.
In addition to the industry-leading MaxTrack™ technology, the Amazfit Cheetah series supports six satellite systems, guaranteeing reliable coverage wherever runners choose to go. Users can import route files and access color Offline Maps of their planned activity area through the Zepp App, empowering them with precise navigation capabilities from their wrist and enhancing their sense of direction while running.
Another ground breaking feature of the Amazfit Cheetah series is the AI-powered Zepp Coach™, which introduces a new dimension specifically tailored for runners. Users can generate targeted running plans designed for various race types. These personalized plans are adjusted weekly based on the user’s performance and condition, simulating the continuous optimization process delivered by a personal trainer for their clients’ workout regimens.
Taking AI coaching to new heights, users of the Amazfit Cheetah series in certain countries and regions will have the opportunity to experience the Zepp Coach™ AI Chat feature through the Zepp App for a limited demo period. This chatbot will subsequently be available as a subscription-based service. Powered by generative AI and a large language model (LLM), Zepp Coach™ AI Chat recognizes natural language input provided by voice or typed command and delivers easy-to-understand answers to sports-related questions. When combined with personalized training plans and scientific guidance from Zepp Coach™, this AI chat extension creates an interactive coach-to-athlete experience, truly elevating the running journey for Amazfit Cheetah series users.
Engineered for Runners, From the Inside Out
Embodying an “all boost, no burden” philosophy, the Amazfit Cheetah series excels in meeting the key design requirements of running smartwatch users. Each watch features a durable yet lightweight fiber-reinforced polymer frame, complete with a responsive button and operation crown combination for effortless control, even during intense runs. The Amazfit Cheetah Pro variant takes it a step further by adding a premium titanium alloy bezel, catering to elite runners who require both enhanced durability on the track and a touch of elegance off it.
To ensure running data remains easily visible, even under bright sunlight, the smartwatches boast a crisp, high-resolution HD AMOLED display capable of reaching peak brightness levels of up to 1,000 nits.
A New Chapter in Running Technology
The Amazfit Cheetah series represents a decisive stride forward for the brand, epitomizing its commitment to optimizing products for specialized user bases, particularly within the sports domain. With cutting-edge GPS technology, powerful generative AI features, and meticulous hardware and software tailoring for runners, the Amazfit Cheetah series embodies Amazfit’s dedication to delivering outstanding performance and experience to athletes.
