KUALA LUMPUR, Malaysia – In a highly anticipated reunion after 13 years, adidas and Liverpool FC have launched the club’s new Home and Away jerseys for the 2025/26 season. The partnership, which officially began on August 1st, marks the third time the two global icons have collaborated, following memorable eras from 1985-1996 and 2006-2012. The new collection provides a blend of cutting-edge performance technology and a deep respect for the club’s rich heritage.
The new Home jersey presents the club’s DNA in its purest form. A classic, timeless design features a dark strawberry red colourway as its base, complemented by the iconic adidas three-stripes in white running down the sleeves. The legendary Liver Bird crest is emblazoned on the chest, while a clean-cut crew-neck collar and bespoke ribbing on the cuffs give the silhouette a modern, athletic look that honours LFC’s legacy. The jersey is paired with matching red shorts and socks, with the socks featuring the adidas three-stripes and an ‘LFC’ sign-off.
The new Away jersey draws inspiration from LFC’s storied past, landing in a classic off-white cream colour with black and red detailing. A unique element of the design is the crest, where the Liver Bird sits within a shield. The shield’s shape is a reimagined nod to the original main stand at Anfield stadium from 1906, offering a direct link to the club’s origins. This kit comes with two options for shorts and socks, allowing for either a black shorts and off-white socks combination or vice-versa.
Both on-field and fan versions of the jersey are crafted with adidas’s latest performance technology. The on-field kit is constructed with advanced materials to maximize airflow, ensuring players remain cool under pressure. The fan version incorporates sweat-wicking and absorbent materials to keep supporters feeling dry and comfortable.
Sam Handy, General Manager at adidas Football, expressed his enthusiasm for the renewed partnership: “The return of adidas to Liverpool FC is a momentous occasion for us. The Home jersey is a true representation of the Liverpool DNA – classy and understated, while the Away jersey pays homage to the club’s rich history.“
Ben Latty, Chief Commercial Officer at LFC, highlighted that this launch is just the beginning of a long-term commitment. “This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”
The launch extends beyond the main kits, with a wider collection of lifestyle apparel. This includes a Pre-Match jersey inspired by the iconic Shankly Gates, a Z.N.E. football Anthem jacket with a ‘YNWA’ sign-off, and a bespoke LFC Samba trainer featuring the club’s crest.
To celebrate the launch, adidas and Liverpool FC released a launch film titled ‘Your Dream. Our Reality’, featuring a blend of current players like Mohamed Salah and Virgil van Dijk, alongside club legends such as Sir Kenny Dalglish and Ian Rush.
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In conjunction with this reunion, adidas Malaysia is hosting a special pop-up event from August 4-10 at Pavilion Kuala Lumpur, Level 3 Connection. This dedicated space for Liverpool fans will feature a Champions Wall showcasing the club’s trophies, a display of the new home and away kits, and a special initiative where fans can write and mail handwritten messages directly to the players at Anfield.
The new jerseys are available for purchase immediately. The on-field authentic version is priced at RM549, while the fan version is available for RM329. They can be purchased at selected adidas retail stores, online at https://www.adidas.com.my/en/liverpool, and at key retail partners.
