SINGAPORE – The Singapore Sports Hub unveiled a major rebrand, announcing that it will begin operating under the new corporate name The Kallang Group, and the iconic sporting complex itself will be known as The Kallang. This strategic move signals a powerful push to transform the area into a more diverse, accessible, and integrated destination, significantly broadening its focus beyond traditional sports to encompass entertainment, lifestyle, and community engagement.
The Kallang is the new name for the vibrant precinct that includes all the current infrastructure and assets of the former Singapore Sports Hub. The The Kallang Group is the corporate entity tasked with overseeing the management, programming, and delivery of world-class experiences at the precinct, driving its next chapter of growth.
The new brand name was unveiled at a launch event by Keith Magnus, Chairman, The Kallang Group, and Quek Swee Kuan, Chief Executive Officer, The Kallang Group, in the presence of more than 300 stakeholders and partners.
A Legacy of Growth Since 2022 Takeover
Since the government takeover in 2022, The Kallang has rapidly grown its event calendar and visitation numbers. The precinct has delivered significantly more sport, entertainment, and lifestyle event days, leading to a substantial increase in attendance. The momentum continued strongly into 2025, with The Kallang hosting major world-class sporting events, including the World Aquatics Championships and the World Para Swimming Championships.
Alongside these sporting spectacles, The Kallang solidified its position as Singapore’s excitement epicentre by hosting performances from global icons like Lady Gaga, who chose the location as her sole stop in Asia. The precinct has also championed community events, hosting the National School Games, Majulah Fiesta, GetActive!, and ONE Countdown, creating opportunities for Singaporeans of all ages to connect with the iconic location.
Keith Magnus, Chairman, The Kallang Group, shared his vision: “The launch of The Kallang marks an exciting new chapter for us. Over the past three years, this precinct has transformed into a dynamic hub for world-class sport, entertainment and community life, hosting over 4,000 event days and welcoming more than nine million visitors… Our ambition is for The Kallang to become the excitement epicentre of Singapore – a place where global acts, local heroes and everyday Singaporeans unite to share unforgettable experiences that strengthen our national fabric.”
Why “The Kallang”? Honouring a National Symbol
The decision to adopt “The Kallang” is rooted in the location’s deep emotional and historical significance to Singapore. In the collective consciousness, “Kallang” is more than a geographic name; it is a powerful symbol of national pride, representing a space where people have historically united through celebrations, competitions, and shared experiences like the National Day Parade.
The area has been home to both the previous and current National Stadium, where iconic memories, such as the legendary “Kallang Roar” and “Kallang Wave,” emerged as fans rallied behind Team Singapore. The transition to The Kallang respects this rich sporting legacy while signalling an evolution—broadening the identity to embrace the collective memory while strengthening the belief that sport, entertainment, lifestyle, and community are the four essential pillars of a dynamic ecosystem.
The Kallang’s new tagline, “Feel Alive,” succinctly captures its inventive spirit and commitment to creating exhilarating experiences for all patrons. This spirit is built on four core brand values: Connection, Vibrancy, Excellence, and Leadership.
Major Infrastructure Enhancements and Community Impact
To ensure The Kallang remains a world-class destination, The Kallang Group has announced a series of infrastructure enhancements, set to begin in phases from Q2 2026 and slated for completion in 2028.
Visitors can look forward to a revitalized precinct featuring:
- New Alfresco Dining Concepts: A dynamic esplanade along the waterfront with new and experiential dining, creating a new go-to hangout spot along the Kallang Basin.
- Enhanced Family Play: The family-favourite Splash-N-Surf will evolve into an enhanced playscape, incorporating water play and active zones.
- New Padel Ecosystem: The enhanced playscape will introduce a sheltered padelecosystem with competition-ready courts, catering to the growing demand for the sport.
- Refreshed Mall and Climb Walls: The mall and its iconic climb/bouldering walls will also undergo enhancements.
The Kallang Group remains deeply committed to social impact, working with over 100 charities since 2023 to make sport and recreation accessible to underserved groups. Mr. Magnus announced the exploration of a philanthropic fund to give donors a direct role in uplifting the communities they serve, reinforcing the brand’s belief that The Kallang should be an inclusive space for all Singaporeans to connect and thrive.
To celebrate the new name, Countdown 2026 at The Kallang will feature the longest countdown fireworks in Singapore’s history (35 minutes) and a concert headlined by K-pop group Super Junior. Patrons attending the countdown can also register to win The Kallang Pass, granting a lucky winner a pair of tickets to various National Stadium and Singapore Indoor Stadium events in 2026.
