KUALA LUMPUR – Rexona announced its role as the Official Deodorant Sponsor of the FIFA World Cup 2026™, successfully uniting the world’s biggest football stage with Malaysia’s deep-rooted passion for the beautiful game. This momentous global recognition is more than just a brand milestone; it reflects Rexona’s commitment to honouring Malaysian fans, communities, and the vibrant football culture that thrives from late-night mamak screenings to spirited street-side matches.
The excitement surrounding football is a powerful cultural force in Malaysia, whether it’s the adrenaline of futsal sessions with friends or the passionate support for national teams. Rexona aims to be an intrinsic part of this energy, celebrating how Malaysians live and love the game while ensuring fans can stay cool and confident through every intense, adrenaline-charged moment. This sponsorship strategically places the brand at the heart of this shared national enthusiasm.
Bringing the FIFA World Cup Closer to Home
To celebrate this significant sponsorship, Rexona is launching the Limited Edition FIFA World Cup 2026™ Ice Cool Spray. This special edition features the same trusted formula as the original Ice Cool packs, ensuring consistent, high-performance protection tailored for active lifestyles and high-emotion events.
The Limited Edition spray delivers three essential benefits designed for the heat of the game:
- 72-Hour Protection: Provides non-stop sweat and odour protection for lasting confidence.
- Instant Cooling Sensation: Offers immediate relief and lasting freshness, vital when emotions and temperatures run high.
- Anti-Stain Technology: Ensures confidence both on and off the field, keeping fans focused entirely on the match.
As Sherlyn Heng, Head of Marketing at Unilever – Skincare & Deodorant MYSG, shared, “As emotions run high and the heat of the game intensifies, Rexona captures what it means to stay cool when it matters most. Football isn’t just a sport; it’s a culture that unites Malaysians across all walks of life.” She added that whether fans are on the pitch, in the stadium stands, or gathered at their favourite mamak stall, Rexona’s goal is to keep them fresh, dry, and unstoppable.
The association with the FIFA World Cup 2026™, which will be co-hosted across Canada, Mexico, and the United States from June 11 to July 19, 2026, allows Rexona to tap into the global fervor of the world’s most-watched sporting event. The sponsorship is part of a broader commitment by the brand to empower movement and build confidence across diverse communities.
The Ultimate Fan Experience: A Chance to Win Big
Beyond the product launch, Rexona is offering Malaysian fans an unparalleled opportunity to connect with the tournament on the biggest stage of all.
Fans nationwide can stand a chance to win an all-expenses-paid trip for two worth RM50,000 to experience the FIFA World Cup 2026™ live in the United States. To enter this life-changing contest, participants simply need to purchase any Rexona product at participating stores across the country. This major promotion is a direct translation of the global sponsorship into a meaningful local experience, giving everyday Malaysians a piece of the World Cup action.
“Through this sponsorship, Rexona shows up not just as a product, but as a true supporter of the passion Malaysians bring to football,” said Sherlyn Heng. “We proudly stand alongside our fans, celebrate their passion for the game, and bring a piece of the FIFA World Cup 2026™ closer to home.”
She concluded by emphasizing the brand’s global role and local impact: “As one of the world’s leading deodorant brands, Rexona is committed to helping people move with confidence. Sponsoring the FIFA World Cup 2026™ puts us at the heart of global football, while giving Malaysians a chance to connect with the game they love on the biggest stage of all. We’re excited to see this journey unfold and invite all Malaysians to be part of it. Together, let’s get ready for the fire of FIFA World Cup 2026™.”
Fans can find more information about the contest and the new product release by visiting the brand’s official website.
