Kuala Lumpur, December 6, 2023 – PUMA continues its celebration of the iconic Palermo sneaker with a special-edition collaboration with Italian football club Palermo FC. This new release honors the rich heritage of the sneaker and its popularity in football culture.
The Palermo sneaker is reimagined in the team’s signature pink and black colors, featuring premium details like Italian-flag lace tips and the Rosanero’s iconic eagle emblem on the heel. Hometown hero and Palermo FC striker Alessandra Impellitteri stars in the campaign, captured at the club’s historic home, Stadio Renzo Barbera.
The timeless design remains faithful to the original, with a low-top silhouette, characteristic tag on the upper, T-toe construction, and a pink upper resting on a gum sole.
Celebrating Heritage and Style
This collaboration is a tribute to the legacy of the Palermo sneaker, a staple in 80s football culture. It follows the success of the “Forever Palermo” campaign earlier this year, which featured stars like Jack Grealish and Dua Lipa sporting the iconic shoe.
The PUMA x Palermo FC Palermo sneaker is now available for purchase at PUMA.com, PUMA KLCC, and PUMA Pavilion stores for RM470.
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