Kuala Lumpur – In a landmark move for Malaysian football, PUMA Malaysia and the Football Association of Malaysia (FAM) have signed a historic four-year partnership. The collaboration, announced at a ceremony held at PUMA’s Flagship Store in Sunway Pyramid Mall, solidifies PUMA’s role as the official apparel partner of the Harimau Malaya (Malaysian national football team). This partnership unites two iconic symbols of strength and agility—the tiger and the puma—to drive the future of football in Malaysia.
A New Chapter for Malaysian Football
The signing ceremony was attended by key figures, including Tan Sri Dato’ Hamidin Mohd Amin, President of FAM, Sanjay Roy, Managing Director of PUMA Southeast Asia & Oceania, and Steven Tan, Country Manager of PUMA Malaysia. The event highlighted the shared vision of both organizations to enhance player performance, engage communities, and strengthen the foundation of football in Malaysia.
A major highlight of the ceremony was the unveiling of the Official Harimau Malaya Home and Away Jerseys. Designed in the team’s iconic yellow and black colors, the jerseys symbolize national pride and resilience. They feature PUMA’s revolutionary ULTRAWEAVE technology, which provides lightweight comfort, flexibility, and durability, enabling players to perform at their best on both local and international stages.
Commitment to Innovation and Community
Sanjay Roy, Managing Director of PUMA Southeast Asia & Oceania, emphasized PUMA’s dedication to supporting Malaysian football: “This partnership with FAM marks a significant milestone for PUMA as we expand our presence in Malaysian football. We are committed to equipping Harimau Malaya with innovative products that empower them to achieve their goals while celebrating the sport’s power to unite and inspire.”
Beyond on-field performance, the partnership aims to bring the game closer to the people. Through community-driven initiatives, fan engagement programs, and events celebrating the spirit of Harimau Malaya, PUMA and FAM seek to deepen the connection between the team and its supporters. These efforts will foster a more vibrant football culture in Malaysia, inspiring both players and fans alike.
A Shared Vision for Growth
Tan Sri Dato’ Hamidin Mohd Amin, President of FAM, expressed his enthusiasm for the collaboration: “This partnership with PUMA marks a new and exciting chapter for Malaysian football. Their expertise in sportswear innovation and global recognition will not only provide our players with the tools they need to compete at the highest levels but also help foster a deeper connection between the team and our supporters. Together, we aim to create a more vibrant football culture in Malaysia, inspiring both players and fans as we elevate the sport to greater heights.”
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Limited-Edition Jerseys and Merchandise
Fans can now show their support for Harimau Malaya with the limited-edition FAM x PUMA jerseys and merchandise, available at selected PUMA stores nationwide. Prices range from RM89 to RM319, offering fans an opportunity to celebrate their love for the team and the PUMA brand.
