KUALA LUMPUR – Global sportswear powerhouse PUMA has announced an exciting long-term partnership with the Aston Martin Aramco Formula One® Team, set to commence with the 2025 season. This collaboration cements PUMA as the team’s Official Sportswear, Athleisure, and Technical Gear Partner, uniting two brands synonymous with speed, innovation, and performance.
PUMA’s expertise in crafting high-performance athletic and motorsport gear will be pivotal in supporting Aston Martin Aramco’s vision of excellence both on and off the track. Drivers and team members will don advanced racewear and footwear designed for optimal functionality, reflecting PUMA’s legacy of technological innovation.
PUMA has written sports history for more than 75 years, creating iconic moments with the world’s greatest athletes including Usain Bolt, Pelé, Yaroslava Mahuchikh and Armand “Mondo” Duplantis. Speed is PUMA’s superpower, and the company has developed performance gear in motorsport since the 1980s, outfitting several Formula 1 World Champion teams and drivers since then. The company’s unique blend of sports and culture, which includes working with some of the most influential artists such as Dua Lipa and Rihanna, can also be seen in PUMA’s motorsport-inspired collections created with A$AP Rocky.
PUMA will support Aston Martin Aramco in bringing “the heat to the street” by fusing cutting-edge design with street-ready style. Exclusive collaboration capsules will feature limited-edition fanwear and trend-forward collections, inviting fans to immerse themselves in the action when it launches globally in the 2025 season.
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The AMR25, Aston Martin’s 2025 Formula One® car, will debut PUMA branding, symbolizing the synergy between the two iconic brands.
Lawrence Stroll, Executive Chairman of Aston Martin Aramco Formula One® Team, expressed enthusiasm about the partnership:“We are thrilled to welcome PUMA to our family. This partnership embodies shared values of innovation, speed, and precision, enhancing how fans connect with our team.”
Arne Freundt, CEO of PUMA, highlighted the collaboration’s potential:“This partnership is a milestone in our motorsport journey. By advancing Aston Martin Aramco’s success and delivering premium products, we aim to inspire fans and redefine motorsport fashion.”
