KUALA LUMPUR – Global footwear leader Skechers, renowned as The Comfort Technology Company™, is making a significant play in the Malaysian sports market with the third iteration of its Skechers Basketball® collection. Launched on October 2, the new five-style lineup is a bold statement on the court, fusing the brand’s signature comfort innovations with performance-driven designs engineered for power, precision, and peak athletic play.
The collection marks a major milestone for the brand: the debut of the SKX B-LITE™, Skechers’ first-ever dedicated women’s basketball shoe. This expansion signals the brand’s commitment to delivering specialized, high-performance footwear for all athletes, supported by technologies typically associated with elite running and lifestyle footwear.
Endorsing the collection are professional basketball heavyweights Terance Mann and Julius Randle, who are showcasing the footwear’s elite credibility in the latest campaign. Their involvement validates the engineering behind the collection, which is designed to help players move, cut, and pivot with maximum control and comfort, bringing their ‘A-game’ to every match.
The Comfort Technology Advantage on the Hardwood
Skechers has successfully translated its foundation in comfort and performance into a credible basketball shoe designed to withstand the intensity of the game. Each model integrates key proprietary technologies for essential energy return, stability, and grip:
- Cushioning: Utilizing responsive foams such as 5-GEN® and HYPER BURST® for dynamic bounce and energy return.
- Insoles: Featuring Resilient Skechers Move Foam™ insoles for long-lasting support and comfort under pressure.
- Outsoles: Equipped with Goodyear® rubber outsoles, which are non-marking and provide exceptional multidirectional traction for quick cuts and explosive fast breaks.
Furthermore, the elite models introduce advanced components like torsion plates and carbon-infused midsoles for added speed and stability, essential elements in pro-level play.
Leading the Lineup: The Women’s Court Debut
The most anticipated arrival is the SKX B-LITE™ (RM499). Making its court debut, the shoe is specifically designed to bring game-ready performance to female athletes. Available in both Natural Multi (women’s) and Black Multi (men’s) colourways, this low-top model focuses on optimal comfort and standout stability.
The B-LITE features a durable mesh upper with synthetic quarter overlays for enhanced lockdown, alongside a comfort heel pillow. Its performance is powered by Skechers Move Foam™ insoles and 5-Gen® cushioning, ensuring a responsive bounce and the traction needed to drive through the biggest moments of the game.
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Performance-Driven Men’s Styles
The rest of the collection is tailored to meet diverse player needs, focusing on speed, explosive power, and all-game stability:
- SKX REIGN™ (RM599): Positioned at the elite end of the spectrum, this mid-top model commands attention with striking colourways like Light Blue and Yellow Black. It is engineered for explosive speed and stability, boasting a dual-density Hyper Burst® midsole, a carbon-infused plate for maximum energy transfer, and a Hyper Burst PRO™ sockliner. Its Goodyear® Performance Outsole and midfoot wrap ensure total domination with added traction and support.
- SKX RESAGRIP™ (RM499): This low-top is built for high-intensity play, focusing on court feel and immediate response. It utilizes HYPER BURST® cushioning combined with a Hyper Burst PRO™ sockliner and a TPU midfoot plate. The enhanced grip comes from the Goodyear® Resagrip® outsole, delivering superior traction on indoor courts for quick pivots and push-offs.
- SKX LEAGUE™ (RM399): Built for stability and support from tip-off to take-off, the SKX LEAGUE™ is a high-top design featuring a breathable perforated leather upper. It provides secure ankle support, heel lockdown, and responsive cushioning through layered 5-GEN® foam and Skechers Move Foam™ insoles, making it an excellent all-around option.
- SKX NEXUS™ (RM359): The most accessible option in the new lineup, the SKX NEXUS™ is built for speed and precision. Its low profile pairs a breathable mesh upper with ankle support and advanced, torsion-plate enhanced 5 GEN® cushioning, helping to minimize ankle risk during sharp cuts. The standard Goodyear® rubber outsole ensures reliable grip and multidirectional traction for fast breaks.
With prices starting from RM359, the new Skechers Basketball collection is now available at selected Skechers stores across Malaysia, including major retail hubs such as 1 Utama Shopping Centre, IOI City Mall, Pavilion Bukit Jalil, Pavilion KL, and Queensbay Mall.
