KUALA LUMPUR, MALAYSIA – In a significant boost for the nation’s rapidly growing pickleball scene, Paramount Property has officially launched the Paramount Cup 2025, a premier tournament set to feature one of the largest prize pools in Malaysia for the sport. Offering a total of RM112,500 in prizes, the four-day event is expected to attract more than 820 players, uniting juniors, adults, and seniors in a vibrant celebration of sports, lifestyle, and community.
The inaugural tournament will be held from October 23 to 26, 2025, at the newly opened PLAYA Racquet Club @ PARC Subang. Its launch comes at a time when pickleball is experiencing a surge in popularity across Malaysia, appealing to a broad demographic due to its unique blend of accessibility and competitive play. The tournament’s substantial prize money and impressive turnout are a clear signal that the sport is evolving from a recreational pastime to a serious competitive event in the local sporting calendar.
The Paramount Cup 2025 will feature 18 categories across singles, doubles, and mixed doubles, with divisions segmented by skill level and age group. This inclusive format is a deliberate choice, aligning with Paramount Property’s long-standing commitment to community-building and active, multi-generational living.
A Community-Focused Sporting Legacy
As a company known for its community-driven initiatives, Paramount Property views the sponsorship of the Paramount Cup as a natural extension of its brand philosophy. The company has a history of supporting local events like the Bukit Banyan Hero Run and the Penang Fellowship Bridge-to-Bridge Ride.
“Pickleball resonates deeply with us because of its accessibility and ability to connect people of all ages,” said Chee Siew Pin, CEO of Paramount Property. “The Paramount Cup is more than just a tournament – it is a celebration of community spirit, active living, and the joy of coming together. It reflects our belief that true value lies not only in the homes and spaces we create, but in the quality of life and shared experiences they enable.”
The event is also a collaboration with PLAYA Racquet Club, which serves as the official venue partner. The newly opened facility at PARC Subang is equipped to handle the tournament’s scale, featuring world-class courts and seating for over 250 spectators.
“Our partnership with Paramount Property is built on shared pillars of community building and promoting wellness,” said Brian Choo, Director of PLAYA Racquet Club. “This event marks an exciting milestone for us as we showcase our commitment to promoting pickleball and creating vibrant sporting experiences. We are honoured to host the inaugural Paramount Cup 2025 at our newly opened PLAYA Racquet Club @ PARC Subang.”
A Premier Event Backed by Strong Partnerships
The Paramount Cup 2025 is supported by a robust line-up of partners, which underscores the event’s professional scale and ambition. Beyond Paramount Property as the Title Sponsor and PLAYA Racquet Club as the Venue Partner, the tournament is also backed by Auto Bavaria BMW as the automotive partner and Mercure Kuala Lumpur Glenmarie as the official hotel partner.
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Additionally, Baseline joins as the tournament partner, RIVAL KL supports as the sports recovery partner, and JOOLA powers performance as the official equipment partner. This impressive list of collaborators highlights the significant corporate interest and investment in the sport of pickleball in Malaysia, a trend that is expected to continue.
Participants and spectators can expect a premium experience both on and off the court. With early bird registration open until September 15, 2025, players are encouraged to secure their spots in what promises to be a landmark event for the sport. The Paramount Cup 2025 is set to be a key driver in raising pickleball’s profile in the country, reinforcing its position as a sport for all, regardless of age or skill.
