Munich – The 2024/25 UEFA Champions League season culminated in a spectacular final at Munich Football Arena on May 31, with OPPO, the Official Smartphone Product Partner for the third consecutive year, playing a significant role in celebrating the event. Beyond showcasing its cutting-edge technology, OPPO reaffirmed its commitment to football through various social initiatives and cultural activations, aiming to bridge the gap between fans and the game globally.
OPPO’s presence at the Champions Village within the Munich Football Arena offered an immersive experience, blending football culture with the latest AI technologies and camera innovations. Fans from around the world had the unique opportunity to take AI-powered selfies with a virtual avatar of OPPO Global Brand Ambassador, Spanish football prodigy Lamine Yamal. Inter Milan legend Marco Materazzi also made a surprise appearance, meeting fans and demonstrating OPPO’s newest technology.
A key highlight was the showcase of OPPO’s advanced AI and photography technology. Their new camera zoom technology allows even spectators in the highest stands to capture stunning close-ups, as if they were on the sidelines. Enhanced by features like AI Unblur and AI Eraser, OPPO’s camera technology empowers fans to effortlessly capture epic moments, transforming on-pitch excitement into timeless memories.
OPPO’s commitment extends beyond technology. On the eve of the final, OPPO Global Brand Ambassador Kaká and Brazilian football legend Cafu led charity football training clinics for youth athletes from Brazil in Munich, providing invaluable learning opportunities. Former England international Micah Richards also joined for an exclusive 5v5 match. To further connect diverse football cultures, OPPO arranged a game of Cuju, an ancient Chinese football-like sport, involving Kaká, UEFA Champions League legend Esteban Matías Cambiasso Deleau, and Chinese youth women footballers. These initiatives aim to promote football, enhance players’ skills, and inspire the next generation.
Throughout its third year as the Official Smartphone Product Partner of the UEFA Champions League, OPPO has implemented diverse sports development and talent cultivation programs worldwide. In Brazil, OPPO launched a comprehensive initiative in São Paulo, renovating pitches, donating equipment, providing training, and facilitating pathways to professional clubs. In Egypt, OPPO partnered with The Maker Football School for The Maker OPPO Dream League, a nationwide youth football tournament for talent discovery. In Mexico, OPPO announced a strategic partnership with UNESCO and municipal sports institutes to empower young players with essential training equipment and technology.
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Since beginning its partnership with the UEFA Champions League, OPPO has continuously empowered football fans globally, making it easier to capture, share, and relive match highlights with advanced technologies. Beyond the stadium, OPPO actively collaborates with global communities, providing development platforms, resources, and technologies to drive the sustainable growth of football. Moving forward, OPPO remains dedicated to connecting football fans worldwide through technology and empowering more players and fans to “Make Your Moment”.
