In a bold step to reconnect with nature through design, Oakley has launched the “Born to Rewild” collection, a line of innovative, outdoor-inspired products aimed at individuals eager to break away from city routines and embrace the great outdoors. This futuristic collection, announced on Thursday, November 7, 2024, includes standout pieces like the Plantaris eyewear and the Latitude Flex Vest, each crafted with advanced design features and functionality tailored for the adventurous spirit. Oakley describes “Born to Rewild” as a call to action, inviting people to explore beyond the city’s limits and rekindle their sense of adventure.
Reimagining Eyewear: Plantaris and Lateralis
At the heart of the collection is the Plantaris eyewear, a product that draws inspiration from nature’s organic shapes. It redefines conventional eyewear by blending elements of biomimicry—design inspired by biological structures—with Oakley’s well-known futuristic style. The frames boast a high-wrap dual-lens design, specifically crafted for durability and a secure fit, even during vigorous outdoor activity. Finished in a Matte Trans/Matte Dark Brush color with Prizm Tungsten lenses, these frames are built to enhance visual clarity while reflecting Oakley’s trendsetting approach to outdoor lifestyle gear.
Oakley has also designed the Plantaris to adapt to the wearer’s needs, featuring silicone wire core temple tips modeled after frog legs to provide a reliable yet comfortable grip around the head. Its unique detachable nose guard allows wearers to switch between different styles, adding versatility for users who transition from the outdoors to city life. In addition to its original design, the Plantaris eyewear is available in multiple color options, including Matte Stonewash, Matte Black, and Matte Sand, catering to a variety of style preferences.
Complementing the Plantaris, Oakley has introduced a new model called the Lateralis. This eyewear piece offers a minimalist aesthetic inspired by the Plantaris and is designed for everyday wear. The Lateralis provides a more streamlined look, while still delivering the practicality and durability necessary for outdoor activities. With its focus on simplicity, the Lateralis allows individuals to carry a piece of the “Born to Rewild” collection into their daily lives.
The Latitude Flex Vest: A Fusion of Style and Function
Another highlight of the “Born to Rewild” collection is the Latitude Flex Vest, part of Oakley’s technical Latitude Collection. This piece reflects Oakley’s commitment to functional, adaptable apparel with an emphasis on durability and versatility. The Latitude Flex Vest is designed to meet the demands of outdoor adventure, yet remains sleek and suitable for urban wear. Its multi-purpose pocket system, adjustable side webbing, and generous storage capacity make it a practical choice for those who carry essentials on the go.
Made with advanced materials and construction techniques, the Latitude Flex Vest includes features like 3D volume mesh pockets for eyewear, a large zip pocket at the back, and a system of reverse waterproof metal zippers and bonded seams to protect against the elements. Designed for multi-layering, the vest transitions easily from the city streets to the rugged outdoors. It also incorporates an innovative magnetic fidlock buckle on the sternum strap, allowing for secure closure with minimal effort. With a simple adjustment, the vest transforms into a compact backpack, enhancing its practicality for those who frequently transition between urban and outdoor settings.
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Availability and Future of the Collection
The “Born to Rewild” collection is now available for purchase at major optical stores and official Oakley outlets worldwide. However, for Malaysian customers, the Latitude Flex Vest will not be available in the region.
