Putrajaya, Malaysia — Putrajaya came alive with energy as more than 35,000 Malaysians gathered for the highly anticipated MILO® Malaysia Breakfast Day 2025. This annual event, marking its return with a grand celebration, saw over 23,000 enthusiastic runners and 13,000 supporters, friends, and families coming together to embrace an active and healthy lifestyle.
This year’s edition holds special significance as MILO® celebrates its 75th anniversary in Malaysia. For decades, the beloved household brand has been synonymous with nourishing Malaysians, supporting grassroots sports, and promoting healthier lifestyles.
“As we celebrate 75 years of MILO® providing nutritious goodness to Malaysians, we remain committed to inspiring them to start their day with purpose and energy,” said Ng Su Yen, Business Executive Officer of MILO® Malaysia. “Aligned with our anniversary theme, ‘Dulu, Kini dan Selamanya demi Malaysia,’ MILO® continues to uphold values that make it a cherished part of Malaysian life.”
MILO® Malaysia Breakfast Day: More Than Just a Run
Since its inception in 2013, MILO® Malaysia Breakfast Day has engaged over half a million Malaysians, encouraging active lifestyles and reinforcing the importance of a nutritious breakfast. Beyond being a running event, the initiative champions healthy eating habits and fosters community engagement.
The event kicked off with the unveiling of the MILO® 75th Anniversary Masthead by key figures, including Nestlé Malaysia CEO Juan Aranols, Chairman Tan Sri Wan Zulkiflee Wan Ariffin, and Business Executive Officer Ng Su Yen. Distinguished guests also included officials from the Ministry of Youth & Sports and Putrajaya authorities. Notably, 75 Malaysian athletes graced the occasion, including national sports icons Datuk Marina Chin and Dato’ Mirnawan Nawawi. Special appearances by national diver Bertrand Rhodict Lises and celebrities Nadhir Nasar and Erysha Emyra further amplified the excitement.
Exciting Activities for All Ages
The MILO® Breakfast Run remained the event’s highlight, with participants taking on 3km and 7.5km routes. The finish line greeted runners with an array of engaging activities, including:
- MILO® Fitness Workouts featuring Zumba and Strong Nation sessions
- Nutrition Consultation Booth offering free BMI checks and dietary advice
- Interactive Sports Games designed to engage attendees in fun and fitness
- MILO® Sampling Booths allowing participants to enjoy their favorite chocolate malt drink
A crowd favorite, the MILO® Goodness Truck, returned with its immersive 360-degree experience. Visitors got a behind-the-scenes look at MILO®’s production process while learning about the brand’s sustainability initiatives and commitment to nutrition.
A Nationwide Celebration: Upcoming Locations
MILO® Malaysia Breakfast Day 2025 is not stopping in Putrajaya. The event will extend its celebrations to multiple states, spreading its message of health and unity:
- Johor – 16 February 2025
- Penang – 23 February 2025
- Pahang – 20 April 2025
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With over 75,000 Malaysians expected to participate across these locations, MILO® continues its mission to inspire communities through nutritious goodness and an active lifestyle.
For more details, visit www.milo.com.my.
