Kuala Lumpur, Malaysia – IBPO Group Berhad (IBPO), a leading Malaysian financial technology company, has announced the appointment of triathlete Ann Pow as its first brand ambassador. Pow, a multiple triathlon medalist and national champion, brings a wealth of experience and inspiration to the role.
The 28-year-old athlete boasts an impressive resume, including titles like Fastest Malaysian Female in Ironman 2022 (her debut!), Overall Female Champion for Man of Steel 2023, 2nd Runner Up in Ironman 70.3 Vietnam 2024 and most recently winner of the 113 Desaru International Triathlon. With a social media following exceeding 300,000, Pow is a role model for aspiring athletes and young Malaysians.
“Ann is undeniably a regional triathlon powerhouse, and we’re proud to support her journey to the World Championship stage,” said Andy Lim, Founder and Group Managing Director of IBPO. “We share a commitment to empowering young Malaysians and women to chase their dreams.”
Lim elaborated on the synergy between IBPO’s mission and Pow’s achievements. “Just like Ann inspires athletic excellence, IBPO aims to empower individuals to achieve their financial aspirations through Fusion Finance. We believe Ann’s story will motivate others to pursue their goals with boldness and confidence.”
Ann Pow echoed the shared values between finance and sports. “Both require dedication, integrity, and a passion for success – values core to IBPO,” she said. “I’m thrilled to promote responsible financial management with IBPO’s innovative Fusion Finance technology.”
Pow, known for her busy training schedule, highlighted the convenience of ANIKA, Malaysia’s first AI-powered virtual financial consultant. “ANIKA empowers anyone to manage their finances easily,” she explained. “This handy chatbot provides on-demand financial health checks and personalized solutions, helping users achieve a better financial future.”
The partnership between IBPO and Ann Pow looks poised to inspire Malaysians to achieve their goals, both on the athletic track and in the realm of personal finance.
