Kuala Lumpur, Malaysia – NBA superstar Kyrie Irving embarked on his 2024 China & Southeast Asia Tour recently, who also serves as ANTA’s Chief Creative Officer and Creative Director, unveiled his highly anticipated ANTA Hélà lifestyle collection at “The Art of Movement” fashion show. The collection, a harmonious blend of art, movement, basketball, and fashion, showcases Irving’s unique vision and creative prowess.
Co-designed with his sister Asia Irving, the Hélà lifestyle collection is a testament to their shared passion for design and their deep-rooted connection to basketball. The collection’s vibrant purple palette, inspired by Irving’s iconic “Artist on Court” sneakers, symbolizes the royal elegance associated with family, basketball, and design.
The fashion show, divided into three captivating segments, showcased the versatility and innovation of the Hélà collection. The first segment highlighted the collection’s basketball-inspired designs, offering versatile pieces that seamlessly transition from the court to the streets. The second segment reflected Irving’s family-centric design philosophy, celebrating the enduring legacy and unity passed through generations. The final segment showcased bold, dynamic lines inspired by Irving’s signature logo and values, symbolizing focus, agility, strength, and speed.
In addition to the Hélà lifestyle collection, Irving also introduced the KAI 1 Speed, the latest release in his KAI footwear line. Co-designed with his father, Drederick Irving, the KAI 1 Speed reflects their shared passion for basketball and symbolizes the unwavering support Irving has received from his family throughout his career.
Irving’s collaboration with ANTA has been a fruitful partnership that has resulted in groundbreaking designs and innovative products. As he continues to drive the future of the KAI and Hélà product lines, Irving and ANTA are poised to redefine the future of basketball with a shared vision of growth, inspiration, and excellence.
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