October 5, 2023; Zug, Switzerland – Cyclists, runners, and triathletes of all levels in Malaysia can now earn rewards from top brands just by riding their bikes, taking to the track or trails, and jumping in the pool. New fitness platform Muuvr launched today with a unique offering set to benefit athletes for being more active.
Available for free on iOS and Android, the Muuvr app analyzes users’ fitness activities and rewards them with ‘Muuvs’, which can be used to buy sporting goods and services via a range of reward partners. Combining the endorphin rush that comes from a heart-pumping workout with the ability to earn tangible rewards, Muuvr’s mission is to motivate the world to get active, with each stroke, stride or ride propelling athletes towards health and happiness.
Users – called ‘Muuvrs’ – can seamlessly connect the app to their favourite fitness tracking platforms including, Zwift, Apple Fitness and Fitbit, and to a wide range of devices from smartphones to bike computers and fitness watches, including Google, Garmin and Wahoo.
In addition to earning Muuvs to exchange for real-world items, Muuvrs are also motivated by levelling up through career ranks with the activities they complete, unlocking in-app achievements.
New fitness platform, Muuvr, offers athletes a unique way to get rewarded for being more active
Plus, as part of a thriving community of like-minded active people on the platform, Muuvrs can participate in challenges, join clubs, and compare their performance with others. Each ride, run or swim is not just a fulfilling physical effort but a chance to enjoy camaraderie with fellow athletes, bond over shared goals and inspire others to reach their full potential – with every effort counting, no matter how big or small.
Muuvr key features can be broken down into nine key categories:
- Connect & capture: Track your running, swimming and cycling activity data by effortlessly connecting to thousands of fitness devices and platforms, including Google, Garmin, and Wahoo.
- Earn & reward: Earn Muuvs through activity and engagement plus buy equipment and services from Muuvr brand partners.
- Level up your career: Earn EXP, move up through the ranks, and grow as an athlete.
- Compare & compete: Track your times and compare your results with your personal performances or other members of the Muuvr community.
- Join the community: Join a club or start your own, arrange meetups and incentivise friends to join you.
- Take up the challenge: Join Muuvrs around the world in challenges that add to your digital trophy cabinet and create your own to motivate your friends.
- Share & Connect: Share your experiences, results, activities and stories with your Muuvr teammates and beyond.
- Personalize your digital avatar: Create your Muuvr Avatar as the dynamic digital representation of your active self, and wear your achievements & rewards with pride.
- Control your data: Control who can view, access and monetise your activity data using Muuvr’s proprietary De-Fit technology.
Muuvr has been created by an innovative global team of technology and fitness developers, passionate about the positive role sport can play in people’s lives. At the time of launch, the partners include mass participation events organizers Limelight Sports and Challenge Family, plus sports apparel brand HUUB. Many more brand partners are due to be added to the platform, giving Muuvrs a wide choice of sports goods and services to redeem using their well-earned Muuvs.
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Commenting on the launch of Muuvr, Michael Hartweg, Co-Founder and CEO said:
“Muuvr was born out of a deep passion for transforming the way we approach fitness. Our mission goes beyond mere activity tracking – we’re building a dynamic platform that celebrates every stride, stroke, and pedal. Muuvr is the partner that turns sweat into tangible rewards, breathing life into dedication. Our vision reaches far beyond our launch – we see a future where our community thrives, where our partnerships span the globe, and where innovation is our heartbeat. Together, we’re redefining the fitness journey, one Muuv at a time.”
Muuvr is now available to download for free on the App Store and Google Play.
