Kuala Lumpur, October 11, 2023 – Columbia, the iconic American sportswear brand, is set to make a long-anticipated entrance into the vibrant Malaysian market. In a strategic collaboration with GMG, one of the leading conglomerates in the Middle East, Columbia is unveiling two spectacular stores in Suria KLCC and Pavilion Bukit Jalil. This partnership marks a significant milestone for both brands as they continue to expand Columbia’s global footprint.
The Suria KLCC store boasts an expansive retail space covering over 1,700 square feet, while the Pavilion Bukit Jalil store encompasses more than 1,100 square feet, providing ample room for shoppers to immerse themselves in the brand’s diverse offerings. Columbia enthusiasts can explore an array of premium products, including apparel, footwear, accessories, bags, and gear. Additionally, the brand has exciting plans to open its third store at Mid Valley Megamall in November 2023.
GMG, with a mission to bring Columbia’s passion for the outdoors and innovative products to Malaysian consumers, is thrilled to usher in a new era of outdoor exploration. The Columbia spirit is set to become an integral part of the Malaysian adventure.
Columbia Brings Innovative Outdoor Gear and Apparel to Malaysia with Two New Stores
“We are thrilled to announce the opening of Columbia’s new stores in Malaysia. This appointment is a testament to the strong partnership that GMG has built with Columbia in the GCC region over the past two decades, and we are excited to extend this partnership to the SEA region as well – allowing us to have exclusive distribution and retail operation rights in both markets. The debut in Malaysia is a continuation of Columbia’s journey in the region that begun in Singapore earlier in July. We look forward to igniting the inner adventurer of the urban active community in Malaysia, and to journey with them wherever their escapades take them.”
— Carl Masterman, President – Sports, GMG
With GMG establishing their new Asian headquarters in Malaysia, they are poised to capitalize on the flourishing sports retail industry in Asia. The company has set ambitious goals to open 100 new stores by 2025 to support their Southeast Asia expansion plans. Since entering the SEA market in 2020, GMG has already opened over 31 stores across Malaysia, Singapore, and Indonesia, including the recent opening of a Columbia store at Jewel Changi Airport, Singapore.
Columbia, with a rich history of creating high-quality outdoor gear and innovative technologies since 1938, is known for its unwavering focus on innovation. The Suria KLCC and Pavilion Bukit Jalil stores will offer consumers a wide range of premium outdoor essentials, featuring Columbia’s signature technologies, such as OMNI-TECH, OUTDRY & OUTDRY EXTREME, OMNI-WICK, OMNI-SHADE SUN DEFLECTOR, OMNI-SHIELD, and OMNI-HEAT HELIX. All Columbia products undergo rigorous testing to ensure they meet diverse needs, providing maximum comfort to outdoor enthusiasts and keeping them cool, dry, warm, and protected wherever they venture.
Highlighting this season’s Fall/Winter 2023 collection is the Facet™ 75 Alpha OutDry™ hiking footwear. Designed to excel in all outdoor terrains, the Facet™ 75 Alpha OutDry™ offers unparalleled grip and confidence underfoot, thanks to its OutDry™ waterproof construction and Adapt Trax™ technology. For enhanced comfort, it features a cozy knit collar and plush cushioning. This lightweight, waterproof-breathable hiker with trail-running DNA is available for both men (in Cypress/Black & Black/Cloud Grey colors) and women (in Black/Red Coral & Deep Madeira/Beetroot colors) at a recommended retail price of RM699.00.
6 Best Hiking Trails for a Thrilling Trip in Selangor!
To celebrate the grand opening of these stores, Columbia has planned a series of exciting in-store activation promotions:
SNAP & WIN @ Columbia KLCC [From now – October 18, 2023]: Snap a picture at the Pop-Up Installations in Columbia KLCC and stand a chance to win a RM500 voucher!
GIFT WITH PURCHASE @ Columbia Pavilion Bukit Jalil [While stocks last]: Get a FREE tote bag and mug with a minimum spend of RM300 at the new Columbia Pavilion Bukit Jalil outlet.
Columbia’s entry into Malaysia marks a significant moment in the brand’s journey and offers Malaysian consumers the opportunity to embrace the spirit of adventure with a trusted and innovative partner. The Columbia experience awaits at Suria KLCC and Pavilion Bukit Jalil, with more exciting developments on the horizon. Don’t miss out on the adventure!
