KUALA LUMPUR, MALAYSIA – Columbia Sportswear, a global leader in outdoor performance gear, has officially launched its new Escape Thrive™ Titanium Mid OutDry™ footwear in Malaysia. The shoe, part of Columbia’s premium Titanium Collection, is engineered to provide hikers and outdoor enthusiasts with a single solution for the diverse and often challenging terrains found across the country.
The exclusive unveiling took place at the Columbia Store in The Exchange TRX Mall, where a mix of media, partners, and outdoor adventurers gathered to celebrate the new innovation. The Titanium Collection represents the pinnacle of Columbia’s R&D, with gear designed for extreme performance and trusted by serious adventurers worldwide.
Advanced Technologies for Uncompromising Performance
The Escape Thrive™ Titanium Mid OutDry™ is loaded with several of Columbia’s most advanced technologies, all working in unison to provide comfort, stability, and traction. The shoe’s key features include:
- Omni-MAX™ Adaptive Cushioning & Traction System: This technology provides all-day comfort and nonstop underfoot energy, adapting to a variety of surfaces for versatile performance.
- OutDry™ Absolute Waterproof Construction: Unlike traditional waterproof membranes that can leave a gap between the outer layer and the inner lining, OutDry™ features a bonded, waterproof-breathable membrane that leaves no space for water to get in, ensuring feet stay dry even in heavy rain.
- Navic Fit™ System: This innovative lace-webbing system is designed to lock the heel in place, providing a secure and stable fit that is crucial for navigating uneven or rocky terrain.
- Adapt Trax™ Advanced Grip: The outsole is engineered to deliver superior traction in both wet and dry conditions, giving hikers the confidence to tackle slippery mud or slick rocks.
- TechLite™ Cushioning: This lightweight, responsive cushioning provides a high energy return, helping to reduce fatigue during long hours on the trail.
Local Experts Endorse the New Footwear
The launch event provided guests with a hands-on experience through interactive trial zones, allowing them to test the footwear’s grip and stability firsthand. The event also featured special appearances by notable Malaysian outdoor figures, including martial arts studio owner Peter Davis and avid adventurer Wayne Phoo, who shared their personal experiences with the new shoe.
Khor Phor Xiang, a hike leader from The Hike Society, offered a powerful endorsement of the footwear’s capabilities on local trails. “Malaysia’s trails can be unforgiving—from steep jungle ascents to slippery river crossings and rocky paths. As someone who hikes almost every week, I need footwear that can handle tough terrains without slowing me down,” he said. “The Escape Thrive™ gives me the grip, stability, and waterproof protection I need to push further, while still being light enough for long hours on the trail. It’s a real game-changer for hikers who demand performance every day.”
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The shoe’s combination of cutting-edge technology and practical performance on real-world trails makes it a compelling option for local adventurers looking to upgrade their gear.
The Columbia Escape Thrive™ Titanium Mid OutDry™ is now available in both men’s and women’s styles at Columbia stores nationwide, including the flagship store at The Exchange TRX Mall. The footwear retails at RM829 per pair.
