PETRONAS has been announced as the Title Sponsor for the 27th edition of Le Tour de Langkawi (LTdL), which will take place from 23 to 30 September 2023.
The petroleum giant will have the naming rights to the event, and the overall leader’s jersey will now be green, the color synonymous with PETRONAS.
Minister of Youth and Sports YB Hannah Yeoh said that the sponsorship is a welcome addition to the LTdL family, given the constant challenges to organize the annual cycling race.
“KBS is proud of this partnership and would like to extend a million thanks to PETRONAS for being the main sponsor of LTdL 2023,” she said.
“And what has made this partnership even better is that PETRONAS has also agreed to be the Title Sponsor for three consecutive years – 2023, 2024 and 2025.”
Hannah explained that the amount allocated to KBS to organize the race at the initial stage was only RM8 million, but MSN needed a much bigger budget of around at least RM15 million to make the ProSeries tour event a success.
She praised MSN for providing the right sponsorship package to PETRONAS, which convinced the petroleum giant to come on board as the Title Sponsor.
“I am sure that the MSN team led by Dato’ Ahmad Shapawi will put in place the best strategy in ensuring that all the sponsorship packages will be fulfilled and implemented,” she said.
As the Title Sponsor, PETRONAS has also been given ‘naming rights’ to the event with the official logo now changed to PETRONAS LE TOUR DE LANGKAWI 2023, which carries the PETRONAS logo on all LTdL event branding.
PETRONAS has agreed to be the Title Sponsor for three consecutive years – 2023, 2024 and 2025.
PETRONAS has also been given the right to the overall leader’s jersey – which is now in the PETRONAS green synonymous with the corporate colour of the petroleum giant.
“Yellow has been in use for the overall leader‘s jersey for the past 26 years, so we are changing it for the for the first time to the PETRONAS green. This is a shift in ensuring that LTdL has a unique colour for its leader like the yellow ‘mailot jeune’ jersey for the Tour de France and the pink ‘maglia rosa’ jersey for the Giro d’Italia.
“I’m sure this decision will give considerable added value to the PETRONAS sponsorship,” she added.
KBS is confident that the sponsorship will be a success, as the LTdL will be broadcast live on Eurosports and watched by hundreds of millions of viewers on local and foreign television, social media platforms Youtube and TikTok.
Promotional programmes such as the Calvacade parade and side events will also ensure that the PETRONAS brand and products remain close to the Malaysian populace.
Hannah added that KBS is proud to be partnering with a world brand name like PETRONAS, which has great popularity and credibility, especially in motorsports through its sponsorships of Formula 1 and MotoGP.
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LTdL 2023 is a ProSeries race that starts in Kerteh on 23 September and will go through 11 of the 12 states in the Peninsula, to end in front of the Petronas Twin Towers (KLCC) on 30 September.
A total of 22 teams will participate, including two WorldTeams, eight ProTeams, 10 UCI Continental teams, and two Continental teams including the Malaysian national squad.
The event is expected to attract thousands of spectators from all over the country.
