KUALA LUMPUR — adidas Malaysia introduced a new team-focused running concept with the launch of adidas Hyperrelay, held at the underground venue LahLahLand within the Malaysia International Exhibition & Convention Centre (MIECC). Organized in collaboration with local running community LariLAH, the event brought together 16 teams comprising 80 runners across 11 local running clubs to participate in a high-speed 500-metre indoor team relay.
The activation served as the latest milestone in adidas Malaysia’s year-long Hyperboost campaign, merging technical performance product trials with urban running and sneaker culture.
500-Metre Relay Format and Podium Results
The competitive highlight centered on a 500-metre relay format adhering to the brand’s “RUN HYPER” theme. Each five-runner squad assigned athletes to complete a single 100-metre sprint lap, placing an emphasis on baton transitions, split-second acceleration, and squad depth.
Following competitive preliminary and semifinal rounds, team Upbound captured first place to claim the overall championship. adidas Hybrid Squad finished in second place, while Brand New Waves Team 2 secured third place on the podium. The top four finishing teams received formal honors during the post-race awards ceremony, with the four semifinalist squads outfitted in adidas running footwear for the final competitive stages.
Hyperboost Edge Footwear Showcase
Integrated throughout the LahLahLand event footprint was the adidas Hyperboost Edge, which earned the 2026 Runner’s World Shoe Award following evaluation against more than 100 footwear models.
Engineered for daily training and responsive energy return, the silhouette features:
- Hyperboost Pro Foam: High-resilience midsole material designed for lightweight cushioning and energy transition.
- PRIMEWEAVE Upper: Breathable, adaptive knit construction providing targeted foot lock-down.
- LIGHTTRAXION Outsole: Low-profile rubber compound optimized for grip across varied surface conditions.
Attendees and competing athletes accessed dedicated footwear trial zones and product display setups throughout the venue to test the model’s performance characteristics in real-time track conditions.
Integration of Sport, Sneaker Culture, and Community
Marking adidas’ first official running activation hosted at LahLahLand, the event aimed to bridge competitive distance running with Malaysia’s broader youth and sneaker lifestyle communities.
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Following the completion of the track competition, the venue transitioned into a community gathering featuring photo installations, spectator refreshment zones, and a live DJ performance set by DJ JHIN. The hybrid format highlights an evolving trend among sportswear manufacturers to engage grassroots running clubs through experiential, short-format team competitions.
