DAMANSARA – Fitness enthusiasts and sports lovers in Damansara now have a new epicenter for performance and innovation as Under Armour officially reopens its Brand House at 1 Utama Shopping Centre. This significant refurbishment marks a new chapter in the brand’s retail strategy, delivering a reimagined shopping experience that seamlessly combines cutting-edge performance gear with modern sportstyle.
The refreshed store introduces the Brand House City Concept, a dynamic and engaging space spanning 4,067 square feet on the third floor of 1 Utama. Designed to inspire and empower every athlete, regardless of their starting point, the store is rendered in the brand’s signature red, black, and white colour palette, inviting shoppers to explore the newest and most innovative gear built for training, running, and embracing an active lifestyle. The concept aims to create a tangible connection between the consumer and Under Armour’s relentless spirit of performance and innovation.
A Retail Destination Built for Every Athlete
Under Armour’s commitment goes beyond simply selling products; the brand seeks to foster a community and provide an experience that elevates the fitness journey. The Brand House City Concept is a physical manifestation of this ethos, designed to make shoppers feel inspired, comfortable, and deeply connected to the brand’s spirit.
Samantha Lim, Commercial Director of Under Armour Malaysia, highlighted the strategic importance of the reopening: “At Under Armour, we believe every athlete, whether starting out or training at the highest level, deserves the right gear and the right experience. Our goal is to create stores where shoppers feel inspired, comfortable, and connected to the brand’s spirit of performance.”
This is the second major implementation of the Brand House City Concept in the Klang Valley, following the introduction at Sunway Pyramid earlier this year. Bringing a similar dynamic experience to 1 Utama reinforces the brand’s dedication to providing accessible, world-class retail spaces in key urban centres.
The spacious 1 Utama Brand House features all of Under Armour’s signature categories, ensuring a comprehensive selection for specialized performance needs:
- Training and Running: The core collections, built on innovation for maximizing performance in strength training and endurance running.
- Specialized Sports: Gear tailored for Golf, offering comfort and flexibility on the course.
- Lifestyle and Comfort: The popular Meridian Collection (known for its comfort and fit) and the UA Unstoppable sportstyle range, blending performance technology with everyday style.
Exclusive Reopening Celebrations and Community Engagement
To celebrate the reopening, the Brand House is offering a series of exclusive experiences and promotions designed to immediately reward and engage the community from November 13th onwards. These incentives go beyond simple discounts, offering unique, value-added items and personalized engagement opportunities.
The celebrations include:
- 1 Utama Reopening Special (November 13 – 26, 2025): Shoppers who spend RM 550 or more will enjoy an additional 10% off on most collections, allowing them the perfect opportunity to upgrade their gear. Note that this offer excludes specific premium items such as Under Armour HALO, Personal Record, and the Mansory Collection.
- UA Contain Travel Kit Giveaway: UA Rewards members who make a minimum spend of RM490 will receive a UA Contain Travel Kit, designed to support their fitness adventures and keep their gear organized, while stocks last.
- Exclusive UA Charm Giveaway (November 13 – 16, 2025): As a special gift for footwear purchases, UA Rewards members will receive an exclusive UA Charm, symbolizing their active journey, available only during the first few days of the reopening.
- Complimentary Coffee and Treats: On November 15, 2025, from 1:00 PM to 6:00 PM, UA Rewards members visiting the Brand House can enjoy complimentary coffee and treats, the perfect way to refuel and connect with the brand’s community spirit. This experience is exclusive to 1 Utama.
Samantha Lim concluded, “We look forward to welcoming everyone who wants to elevate their fitness journey with Under Armour.“
The newly refreshed Under Armour Brand House at 1 Utama is located at Lot S347A & 348, 2nd Floor, 1 Utama Shopping Centre, and is open daily from 10:00 AM to 10:00 PM.
