CYBERJAYA – The streets of Cyberjaya were transformed into a vibrant festival of fitness, community, and the irrepressible Malaysia Boleh spirit as the Lazada Run 2025 made its second annual return to Malaysia. Held over the auspicious Hari Sukan Negara weekend, the event drew a colossal crowd of over 7,000 runners, encompassing seasoned athletes, running enthusiasts, first-timers, and entire families from across the country.
The large-scale event, which is part of the Lazada Run Southeast Asia Tour, highlighted the e-commerce giant’s ‘Always Better’ commitment by proving its role extends beyond the digital screen. The event was a powerful display of community engagement, uniting Malaysians through shared physical experiences infused with lifestyle and creative elements.
The event was graced and officiated by Yang Berhormat Hannah Yeoh, Minister of Youth and Sports Malaysia, whose presence underscored the nation’s continued aspiration toward an active, connected, and spirited society that celebrates health and togetherness through sports.
From Half Marathon to POP MART Party
The run catered to all levels of fitness and fun across four main categories: the 21KM Half Marathon, 10KM, the traditional 5KM Lazada Run, and the highly anticipated Lazada × POP MART 5KM.
The most talked-about highlight of the day was the colourful Lazada × POP MART 5KM, which successfully merged athletic movement with imaginative self-expression. Participants channeled their inner creativity for the Best Dressed Contest, donning elaborate, character-themed costumes inspired by the popular POP MART figures. The brand’s presence was further cemented by a popular booth featuring exclusive giveaways, interactive photo opportunities, and the vibrant IP Twinkle Twinkle installation, which became a favourite photo backdrop.
A Uniquely Malaysian Race Village Experience
While competitive runners were focused on clocking best times, the atmosphere for families and friends was purely festive. Lazada ensured the e-commerce element was brought to life on the ground with two key interactive features:
- Voucher Snatch: A fun activity along the 5KM course that added a chase-and-reward element to the run.
- Post-Race Shopping Village: This bustling hub provided a lively gathering spot at the finish line where participants and supporters could explore partner booths, sample products, and connect with brands.
- Cart Dash Challenge: Injecting adrenaline post-race, this checkpoint shopping cart-style showdown had contestants racing against the clock for bragging rights and rewards, echoing the speed and excitement of online shopping.
Kaya Qin, Chief Executive Officer, Lazada Malaysia, emphasized the platform’s vision for real-life experiences: “When Lazada steps into spaces like this, we bring the same creativity we use online—to make experiences more engaging, more inclusive, and a lot more fun. What makes today truly special is that the finish line wasn’t the end. It was just the beginning—a place where runners became part of a community that celebrates both achievement and joy.”
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The event was strongly supported by adidas as the Official Apparel Partner, providing high-performance singlets and exclusive tees for 21KM finishers. The festival atmosphere was further enriched by other partners who brought their own flavour of engagement to the crowd.
Organized by Infinitus Singapore and World Endurance Malaysia, the successful Cyberjaya leg marked Malaysia’s contribution to the regional Lazada Run Southeast Asia Tour, following stops in Vietnam, the Philippines, and Singapore.
