Kuala Lumpur, Malaysia – May 20, 2024 – Get ready to experience the future of performance footwear at HOKA’s FLYLAB, a dynamic innovation center opening its doors at Suria KLCC and the Esplanade, KLCC Park from May 20 to 26, 2024.
FLYLAB is more than just an event; it’s a week-long celebration of innovation, pushing boundaries, and showcasing cutting-edge products designed to help Malaysians achieve their athletic goals.
Visitors can expect a thrilling journey through HOKA’s dedication to excellence. This immersive experience promises to ignite a passion for movement and foster a sense of community among runners and fitness enthusiasts.
“We are excited to bring FLYLAB to Kuala Lumpur,” said Mr. Pornsak Chinawongwatana, CEO of REV Edition, the distributor of HOKA in Malaysia. “Through interactive experiences and exciting activations, we aim to inspire Malaysians to embrace an active lifestyle with confidence.”
The event promises seven days of non-stop action, with activities ranging from evening runs with the HOKA Run Club to dynamic workshops with Institut Sukan Negara (ISN). Attendees can also get their hands on the latest addition to HOKA’s collection, the Skyward X, designed for effortless cushioning and a smooth ride.
The Skyward X epitomizes HOKA’s commitment to blending maximalist design with revolutionary suspension technology. Featuring a PEBA-based Active Foot Frame™, the brand’s signature MetaRocker™, and a plush combination of foams, this shoe offers runners an effortless and cushioned experience. The innovative convex carbon fiber plate enhances every stride, providing a feeling of weightless suspension and dynamic stability.
FLYLAB is a collaborative effort between HOKA Malaysia, JD Sports, KLCC (Holdings) Sdn Bhd, Suria KLCC, and ISN. This partnership highlights a shared commitment to promoting healthy living and encouraging Malaysians to adopt an active lifestyle.
The event will also feature celebrity appearances, product demonstrations, and interactive experiences. Whether you’re a seasoned athlete or just starting your fitness journey, FLYLAB promises an unforgettable experience that will leave you feeling empowered and inspired.
Beyond the Event
FLYLAB is more than just a week-long event; it’s a platform that embodies HOKA’s core values of innovation, performance, and community. Join HOKA at FLYLAB and discover how you can take your fitness journey to new heights.
Don’t miss FLYLAB!
Mark your calendars and head to Suria KLCC and the Esplanade, KLCC Park from May 20 to 26, 2024 to experience the future of active living at FLYLAB. For more information, visit the FLYLAB website: https://flylabkl.dxb.asia/
HOKA Skyward X: The Next Big Innovation in Running Shoes for Maximum Comfort
