Renowned Swiss sportswear brand On unveiled the Cloudmonster 2, its latest advancement in maximum energy return shoes, alongside a unique campaign blending science, music, and the running community in Malaysia.
This innovative running shoe caters to everyday runners, featuring an elevated CloudTec® sole for enhanced cushioning and a new dual-density midsole. The firmer back and softer front deliver smooth, energetic transitions, while the nylon blend speedboard propels you forward with each stride. The 6mm drop (35mm heel, 29mm forefoot) ensures a comfortable and responsive ride.
Science Meets Music: Energizing Your Run
To elevate the launch, On collaborated with Kinda Studios, a leading neuroaesthetics lab, to create custom music mixes scientifically proven to energize runners. These mixes, featuring specific BPMs, frequencies, and melodic dynamics, positively impact brainwaves, physiology, and mood, enhancing your running experience.
Renowned Artists Join the Movement
Internationally acclaimed DJ and producer Jayda G, supported by NTS Radio, modified sound dynamics for optimal energy. Additionally, artist Yaeji contributed two original mixes, all incorporating Kinda Studios’ findings and On’s insights. These energizing mixes are available to stream on NTS Radio.
Availability
The Cloudmonster 2 launches on February 22nd, 2024 and will be available for purchase through Running Lab stores in Malaysia, and selected retailers including Rev Runnr and Sprint (Gurney Paragon, Penang).
Key Highlights:
- Next-generation max cushioning: Elevated CloudTec® sole and dual-density midsole for a smooth, supportive run.
- Energy return: Nylon blend speedboard propels you forward with each stride.
- Enhanced performance: 6mm drop and 35mm/29mm heel/forefoot stack height for a responsive ride.
- Science-backed music: Custom mixes proven to energize runners, created by Kinda Studios and featuring Jayda G and Yaeji.
- Join the movement and experience the power of science, music, and running with the On Cloudmonster 2.
