As the festive air thickens and families prepare to gather, New Balance welcomes the Year of the Dragon with a stunning Lunar New Year collection bursting with auspicious vitality and cultural flair. More than just a fashionable array of clothing and footwear, this collection celebrates the unifying power of family and community, echoing the “Wood Dragon’s” message of growth, strength, and interconnectedness.
Rooted in Tradition, Designed for Togetherness:
Infused with Eastern cultural motifs and symbols, the collection reflects the belief that just as roots nurture a mighty tree, family and community bond form a wellspring of support and power. This message resonates through every piece, from cosy woven jackets and stylish hoodies to comfy sweaters and knitted pants, ensuring warmth and comfort as families reconnect in joyful reunions.
New Balance Celebrates the Wood Dragon: A Symbol of Interconnectedness and Strength
Step into the New Year with Confidence:
Stride into the new year with unwavering style and New Balance’s signature innovative spirit. The collection boasts fresh iterations of iconic footwear like the WRPD RUNNER, blending cutting-edge performance with bold aesthetics. The ruggedly handsome 610 is perfect for adventurous outings, while the retro-inspired 1906N adds a touch of vintage charm to any ensemble.
Celebrate Your Roots, Embrace New Beginnings:
Whether you’re a seasoned dragon dancer or a first-time Lunar New Year reveler, the New Balance collection has something for everyone. Discover your perfect outfit and footwear to welcome the Year of the Dragon with open arms, celebrating cherished traditions and forging strong bonds for a prosperous and joyful new year.
New Balance Reimagines Retail at The Exchange TRX
Where to Find Your Perfect Lunar New Year Look:
The New Balance Lunar New Year Collection is will be available at Pavilion KL and The Exchange TRX, and online at www.newbalance.com.my from 5 January 2024.
