Kuala Lumpur, December 15, 2023 – Forget linear aisles and sterile displays. New Balance rips up the retail rulebook with its groundbreaking store at The Exchange TRX, Level 2. Here, the focus isn’t on showcasing products, it’s about sparking connections, igniting creativity, and celebrating the individuals who make up the New Balance community.
Imagine a space pulsating with energy, where communal seating replaces impersonal aisles. This is where conversations flow, ideas spark, and inspiration takes flight. Whether you’re a seasoned runner, a sneakerhead extraordinaire, or simply someone seeking authentic style, you’ll find your tribe at New Balance TRX.
But community is just the first step. This store is a curated canvas, where a meticulously chosen selection of footwear and apparel comes to life. Forget about endless rows of the same – each piece is carefully picked to tell a story, to showcase the craftsmanship and passion behind the New Balance brand. Immerse yourself in visual narratives, meet the makers behind your favorite sneakers, and discover the origins of the gear that fuels your next great moment.
New Balance Cultivates Connection and Style at The Exchange TRX
“This store marks a bold shift in our retail approach, offering a tighter, more focused collection for younger consumers,” says Ian Fitzpatrick, Senior Director of Global Brand Strategy and Operations at New Balance. “We’re not here to tell every story, but those most relevant to our audience, inviting new faces to discover the brand in a fresh light.”
And inspiration comes in many forms. Whether you’re an elite athlete seeking cutting-edge performance gear or a fashion influencer looking for the next statement piece, New Balance TRX has you covered. Stand side-by-side with fellow enthusiasts, share stories, and discover how New Balance can fuel your journey.
