Kuala Lumpur, Malaysia – December 2023 – Reebok Malaysia has officially launched their “FOMO is Dead” campaign, urging Malaysians to embrace their adventurous spirit and create unforgettable memories with their favorite shoes. The campaign encourages people to move beyond the fear of missing out and instead, focus on the unique experiences and stories they can create by taking their shoes on all of life’s adventures.
“The ‘FOMO is Dead’ campaign is all about inspiring people to live their lives to the fullest and not be afraid to get the most out of their favorite shoes,” said Martina Harianda Mutis, General Manager Brand Marketing PT Map Aktif Adiperkasa. “It’s okay if your shoes get dirty or worn – that’s simply a sign that you’re out there creating amazing memories and living life to the fullest.”
The “FOMO is Dead” campaign encourages Malaysians to embrace adventure and live life to the fullest, with the brand’s iconic shoes as companions on every journey.
The campaign features the iconic Reebok Classic Leather, Club C 85, and BB4000 II Mid shoes, each presented with unique and captivating imagery that showcases the shoes being used for various activities and creating personal stories. The collection is now available for purchase at the new Reebok store located at The Exchange TRX (Lot L2.10.0).
Through the “FOMO is Dead” campaign, Reebok aims to empower Malaysians to embrace their individuality, pursue their passions, and create memories that will last a lifetime. The brand encourages everyone to ditch the fear of missing out and instead focus on the joy and fulfilment that comes from living life to the fullest.
