[KUALA LUMPUR, MALAYSIA – November 27, 2023] – ASICS, a leading brand in the world of performance athletic footwear, today unveils the latest iteration of its popular NOVABLAST™ running shoe franchise – the NOVABLAST™ 4. Building upon the success of its predecessors, the NOVABLAST™ 4 delivers an enhanced running experience with its signature bouncy energy return, revamped design, and a commitment to sustainability.
Bouncy Energy Return for a Fun and Energized Run
At the heart of the NOVABLAST™ 4 lies the FF BLAST™ PLUS ECO cushioning, ASICS’ lightweight and energetic foam. Crafted from approximately 24% bio-based materials derived from renewable sources, this innovative foam not only provides a plush, bouncy feel underfoot but also aligns with ASICS’ dedication to sustainability.
Bouncy Energy Return, Sustainable Design, and Enhanced Comfort for a Fun and Energized Run
The shoe’s midsole and outsole are meticulously engineered to maximize energy return, generating a weightless bounce with every step. This enhanced energy return is further amplified by the unique geometric design of the midsole, inspired by blooming plant life and Fibonacci spiral leaf patterns.
Sustainable Design for a Greener Future
ASICS is committed to minimizing its environmental impact, and the NOVABLAST™ 4 exemplifies this commitment. The shoe features a CO2e label, providing transparency regarding ASICS’ sustainability efforts. Notably, the CO2e emission of the NOVABLAST™ 4 is 23% lower than the industry average.
Enhanced Breathability and Stability for Optimal Comfort
The NOVABLAST™ 4 boasts a one-piece, lightweight, highly breathable woven upper, ensuring optimal comfort and ventilation during runs. Additionally, the tongue wing construction has been upgraded with advanced breathability to reduce tongue movement and provide a snug, secure fit.
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Stability is another key focus of the NOVABLAST™ 4. The shoe features a new heel construction that delivers a comfortable and supportive ride, while the lower density placed in key areas of the AHAR™ LO outsole ensures exceptional durability.
Pricing and Availability
The NOVABLAST™ 4 shoe will be available for men and women at all ASICS retail outlets, online stores, and specialist running outlets in Malaysia from December 1st, 2023, for MYR 549.00.
